Comparability preview
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San Diego Tourism Marketing
EIN 262646009 · CA · NTEE S40 · revenue $53,796,685 · FY 2024-06-30
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30th percentile
We compared this Executive Director / CEO's pay to 63 similar community improvement nonprofits of about the same size, adjusted for CA cost of living and inflation.
COLLEEN ANDERSON · reported title "EXECUTIVE DI" — selected as the highest-paid individual; verify the role.
How we chose them
Every comparable organization in the band — 63 in total — matched by Same NTEE major group (S), nationwide + budget 0.77–1.3× revenue, and selected by rule, not hand-picked. Peer pay is normalized to CA cost of living (BEA Regional Price Parities) and to the subject's filing year (CPI-U). Full methodology →
| Organization | State | Revenue | Total comp | Filing |
|---|---|---|---|---|
| Craft3 | OR | $53,607,388 | $365,185 | 990 → |
| Srcco | NC | $53,548,337 | $467,716 | 990 → |
| Washington Dc Convention & Tourism | DC | $53,211,107 | $1,025,246 | 990 → |
| Feeding Texas | TX | $54,696,269 | $241,498 | 990 → |
| Coastal Villages Region Fund | AK | $54,734,677 | $495,424 | 990 → |
| 🔒 +58 more comparable organizations — the full peer set, sources, and CSV export are included in your board report. | ||||
Generate the board-ready determination
A formatted PDF with the full 63-organization peer set, the distribution, the methodology, and ready-to-adopt 26 CFR 53.4958-6 board-minutes language — timestamped to attach to your minutes. A screenshot of a webpage isn't board minutes.