Comparability preview
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Monterey County Destination Marketing
EIN 311718247 · CA · NTEE S41 · revenue $12,158,938 · FY 2024-06-30
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30th percentile
We compared this Executive Director / CEO's pay to 71 similar community improvement nonprofits of about the same size, adjusted for CA cost of living and inflation.
ROB O'KEEFE · reported title "PRESIDENT AND CEO".
How we chose them
Every comparable organization in the band — 71 in total — matched by Same NTEE sector (S41), nationwide + budget 0.77–1.3× revenue, and selected by rule, not hand-picked. Peer pay is normalized to CA cost of living (BEA Regional Price Parities) and to the subject's filing year (CPI-U). Full methodology →
| Organization | State | Revenue | Total comp | Filing |
|---|---|---|---|---|
| Clean Energy Buyers Association | DC | $12,126,480 | $815,862 | 990 → |
| Financial Services Institute Inc | DC | $12,075,796 | $1,718,685 | 990 → |
| American College Of Healthcare | IL | $12,316,460 | $1,424,007 | 990 → |
| American Land Title Association | DC | $12,330,313 | $1,067,155 | 990 → |
| Minnesota Hospital Association | MN | $11,981,689 | $1,414,398 | 990 → |
| 🔒 +66 more comparable organizations — the full peer set, sources, and CSV export are included in your board report. | ||||
Generate the board-ready determination
A formatted PDF with the full 71-organization peer set, the distribution, the methodology, and ready-to-adopt 26 CFR 53.4958-6 board-minutes language — timestamped to attach to your minutes. A screenshot of a webpage isn't board minutes.