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PeerBasis
Compensation Comparability Determination

Public Multimedia Inc

Executive Director / CEO

EIN 030607805
NJ · NTEE A33
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of William Roggio, Executive Director / CEO ($112,615) against every comparable organization that fit the selection criteria — 52 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 81st percentile of comparable organizationswithin the typical range

How comparable organizations were selected

52 organizations qualified on sector, size, and geography 52 within the band form the benchmarked peer set.

Distribution of comparable compensation

$4,301 total compensation of comparable organizations → $207,975 $112,615
$25,60010th
$44,70125th
$75,945Median
$100,86075th
$128,91490th
$112,615This org · 81st
p10$25,600
p25$44,701
p50$75,945
p75$100,860
p90$128,914
$112,615

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to NJ cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateTotal revenueTotal compSource
The Food AllianceOR $326,179$81,522 990
Mars Hill Audio IncVA $323,706$139,590 990
Providence FoundationVA $332,489$100,032 990
Nightboat Books IncNY $320,727$32,136 990
In Black InkMN $319,183$42,848 990
County Economic Research Institute IncKS $317,331$207,975 990
Capital Region Community Media IncVT $311,307$68,298 990
Abba A Womens Resource CenterME $311,069$76,872 990
Cavankerry Press LtdNJ $343,702$45,319 990
Skeptic SocietyCA $309,510$142,707 990
Carlisle Communications IncMA $308,493$25,071 990
Louisville Story ProgramKY $345,966$84,184 990
Arcata PressMN $305,326$92,963 990
The562 Network IncCA $302,316$68,696 990
The Io FoundationWI $296,207$103,343 990
Spectator Publishing Company IncNY $296,078$4,301 990
Ashland NewsOR $295,181$58,468 990
The Catholic Peace Times Weekly IncNY $364,450$14,017 990
Dignity Usa IncMA $288,091$113,652 990
Bellevue Literary Review IncNY $284,941$40,078 990
Preserving Christian PublicationsNY $370,593$24,370 990
American Heritage Education Foundation IncTX $278,273$69,867 990
Oklahoma Media Center IncOK $272,439$116,354 990
Southern California Streets InitiativeCA $383,198$75,017 990
Gospel Tract Society IncMO $263,217$60,918 990

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to NJ cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default81st
Total compensation (D + F), as reported (no adjustments)85th
Reportable pay only (column D), adjusted85th
All sources (D + E + F), adjusted81st

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (William Roggio) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 52 similarly situated organizations (Same NTEE sector (A33), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $112,615 is reasonable (approximately the 81st percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.