Live preview — download the board-ready PDF to attach to your minutes.Download the free PDF
Email yourself a copy:
PeerBasis
Compensation Comparability Determination

Southcoast Long-term Care Services Inc

Executive Director / CEO

EIN 043109579
MA · NTEE E91Z
FY ending 2024-09-30
June 9, 2026

This analysis benchmarks the total compensation of Rayford Kruger Md, Executive Director / CEO ($310,296) against every comparable organization that fit the selection criteria — 28 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 100th percentile of comparable organizationsabove the 90th percentile — board review recommended

Benchmarked executive: Rayford Kruger Md — reported title “PRESIDENT & CEO, EX-OFFICIO (UNTIL 1/2024)”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

28 organizations qualified on sector, size, and geography 28 within the band form the benchmarked peer set.

Distribution of comparable compensation

$2,392 total compensation of comparable organizations → $234,596 $310,296
$10,00910th
$19,83725th
$39,807Median
$77,34275th
$88,37490th
$310,296This org · 100th
p10$10,009
p25$19,837
p50$39,807
p75$77,342
p90$88,374
$310,296

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to MA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Serenity House Of Victor Inc NY$263,335 Executive Director $82,490 $85,401 2023
Spaces For Living ND$267,612 Chief Executive Officer $11,097 $13,952 2023
St Paul's House And Health Care Center IL$255,486 President & Ceo - Vice Chair $13,404 $15,098 2023
Nevins Community Services Inc MA$247,078 President & Ceo $89,425 $89,425 2024
West Central Mo Willow Estates Inc MO$281,237 Chief Executive Officer $24,797 $28,474 2025
Vmp Foundation Inc WI$285,016 Ceo $10,118 $11,759 2024
Eastside Senior Care Inc NY$285,220 Cfo $5,891 $5,924 2024
America's Choice Community Of Red Oak IA$293,695 Director $31,322 $37,182 2025
Life Circle NM$228,514 Executive Director $62,500 $77,016 2023
Hermiston Rhf Housing Inc CA$228,213 President/ceo $76,739 $73,740 2024
Bethel Lutheran Home Foundation SD$220,885 Blh Administrator $1,948 $2,392 2024
Angels' Place Inc LA$205,633 Executive Director $69,883 $85,632 2024
Holy Family Villa IL$204,214 Secretary $46,301 $49,350 2025
Teresa House Inc NY$327,169 Executive Dir. $77,885 $78,319 2024
The Good Shepherd Lutheran Foundation MN$192,667 President/ceo/administrato $24,601 $27,851 2023
Island Nursing Home Inc ME$191,788 Finance Cont $63,336 $70,576 2024
Long Term Care Ombudsman Services Of CA$334,240 Executive Director $88,873 $87,923 2023
Evangelical Services For The Aging PA$180,374 President And Ceo $23,407 $26,743 2023
Open Doors Adult Day Care Center MO$179,920 Director $36,000 $42,431 2024
North Gables Senior Housing MN$345,818 Executive Vice President $18,918 $21,417 2023
Bartels Lutheran Home Memorial IA$348,079 President/ce $25,155 $30,651 2024
The Marian Home Foundation IA$351,235 Administrato $19,342 $23,568 2024
South Cove Nursing Facilities MA$354,568 President & Ceo $11,974 $12,328 2023
Cathedral Pioneer Church Homes No Two CA$356,827 President/ceo $68,128 $65,466 2024
Ahfkentucky-iowa Inc OH$365,882 President-mg $37,710 $44,447 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to MA cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to MA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default100th
Total compensation (D + F), as reported (no adjustments)100th
Reportable pay only (column D), adjusted0th
All sources (D + E + F), adjusted100th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Rayford Kruger Md) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 28 similarly situated organizations (Same NTEE sector (E91), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $310,296 is reasonable (approximately the 100th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.