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PeerBasis
Compensation Comparability Determination

Welcome Home Housing Inc

Executive Director / CEO

EIN 043795698
CA · NTEE P73
FY ending 2023-12-31
June 9, 2026

This analysis benchmarks the total compensation of Deborah Coughlin, Executive Director / CEO ($43,833) against every comparable organization that fit the selection criteria — 48 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 65th percentile of comparable organizationswithin the typical range

Benchmarked executive: Deborah Coughlin — reported title “Executive Dir.”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

48 organizations qualified on sector, size, and geography 48 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1,423 total compensation of comparable organizations → $154,259 $43,833
$9,46710th
$17,12825th
$29,449Median
$54,24775th
$75,39890th
$43,833This org · 65th
p10$9,467
p25$17,128
p50$29,449
p75$54,247
p90$75,398
$43,833

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to CA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Project Hope Inc WI$236,994 Personal Care Worker $18,145 $22,845 2022
North Square Gateway Terrace Inc CT$236,137 President $13,943 $14,705 2024
Springwood Estates Inc FL$250,432 President And Ceo $13,187 $13,935 2024
Special Residential Opportunitiesinc NY$252,587 President $39,934 $40,590 2024
Greater Chattanooga Christian Services Inc TN$253,028 Administrator $21,240 $25,114 2024
Lto Ventures TX$254,198 President & Ceo $113,000 $130,903 2023
Ashland County Residential Services OH$229,128 Operations M $7,589 $9,309 2023
United Cerebral Palsy Group Homes Inc FL$228,719 President & Ceo $30,973 $32,729 2024
Transitional Housing Inc IL$256,265 Chief Executive Officer $29,764 $33,887 2023
Hilo Arc Housing Corporation No 1 HI$258,592 President And Ceo $7,224 $7,490 2023
Help Housing For The Disabled Inc OH$258,792 President/ceo $38,166 $45,471 2024
Fairhaven Ministry Of Faith Hope & Love LA$224,626 Director $19,800 $24,525 2024
Renewed Treasures Ministries MO$224,288 President $24,000 $28,593 2024
Fayette Hills Unity Inc WV$222,161 President $53,483 $65,139 2024
Sioux Residential Services Inc SD$217,138 Lifescape Ceo $41,730 $50,469 2025
Life Concepts Group Home Ii Inc FL$215,823 Chief Executive Officer $24,427 $26,575 2023
Attention Home Inc FL$215,483 President $75,000 $79,253 2024
North Willows Inc MS$212,441 Secretary/exec Director $19,696 $24,675 2024
Amoskeag Residences Inc NH$211,636 Board Member/ceo $24,023 $24,952 2024
United Church Home Society Inc NY$211,411 Executive Director $89,466 $90,937 2024
Forest Acres Inc IA$211,203 Top Management Official $19,545 $24,783 2023
Valor Apartment Associates WA$201,656 President And Ceo $24,457 $25,358 2023
Ruths Way Inc PA$201,399 Executive Director $50,719 $56,894 2024
Mill River Community Housing Corporation RI$201,240 President $52,490 $58,288 2023
Kings Ranch Of Jonesboro Inc AR$200,699 Vice-president $1,125 $1,423 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to CA cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to CA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default65th
Total compensation (D + F), as reported (no adjustments)71st
Reportable pay only (column D), adjusted79th
All sources (D + E + F), adjusted23rd

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Deborah Coughlin) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 48 similarly situated organizations (Same NTEE sector (P73), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $43,833 is reasonable (approximately the 65th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.