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PeerBasis
Compensation Comparability Determination

Media Alliance Inc

Executive Director / CEO

EIN 112538804
NY · NTEE A300
FY ending 2023-06-30
June 9, 2026

This analysis benchmarks the total compensation of Steve Pierce, Executive Director / CEO ($65,000) against every comparable organization that fit the selection criteria — 69 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 45th percentile of comparable organizationswithin the typical range

Benchmarked executive: Steve Pierce — reported title “EXECUTIVE DIRECTOR”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

69 organizations qualified on sector, size, and geography 69 within the band form the benchmarked peer set.

Distribution of comparable compensation

$4,857 total compensation of comparable organizations → $313,083 $65,000
$38,69310th
$48,41425th
$69,795Median
$92,36575th
$105,00590th
$65,000This org · 45th
p10$38,693
p25$48,414
p50$69,795
p75$92,365
p90$105,005
$65,000

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to NY cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Theorem Media Inc CT$366,650 Ceo $71,750 $74,448 2023
Florida Association For Media In Education Inc FL$367,123 Admin Secretary $16,782 $16,947 2024
Christian Broadcasting Ministries OH$364,229 Secretary $15,405 $17,538 2024
Central Current Inc NY$373,915 Executive Director $64,341 $62,495 2024
Kenya Diaspora Media AL$357,374 Ceo $80,000 $95,644 2023
Compact Institute Of Ideas Inc NY$376,215 Trustee $5,000 $4,857 2024
Civil Righteousness Inc MO$380,969 President & Ceo $72,000 $84,392 2023
Arizona Local Post AZ$382,188 President $50,000 $53,215 2023
Foundation Entertainment Company OH$386,160 Employee $275,000 $313,083 2024
Peoples Dispatch Ltd NY$388,535 Treasurer $69,527 $67,532 2024
Center For Broadcast Journalism MN$341,423 Executive Director $24,000 $26,244 2023
Buffalo Media Resources Inc NY$396,906 Former Exec Dir $49,844 $48,414 2024
Red Media Inc NM$332,453 Program Director $44,150 $52,550 2023
Plaza Media Arts Center Inc NY$326,304 Executive Dir. $100,769 $97,878 2024
Altruism Media Inc MO$406,300 Ceo $21,310 $24,978 2023
The Ithaca Voice Inc NY$323,167 Executive Director $60,000 $58,279 2024
Pickle Hill Public Broadcasting Inc AK$409,588 General Manager $53,000 $54,465 2024
Foothills Forum VA$321,622 Executive Director $51,875 $53,840 2024
Longmont Public Media CO$410,530 President & Ceo $85,643 $90,880 2023
The Jolt News Organization WA$319,113 Executive Director $59,891 $57,637 2024
Making Gay History Inc NY$413,923 Executive Dir. $96,000 $96,000 2023
Northeast Florida Journalism Collective Inc FL$317,553 Editor $120,450 $125,221 2023
Explorer's Bible Study Association TN$317,344 Executive Di $84,677 $95,674 2024
Journalists Action Network VA$418,600 Director $39,581 $41,079 2024
The 51st DC$419,309 Co-founder $26,950 $25,421 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to NY cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to NY cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default45th
Total compensation (D + F), as reported (no adjustments)49th
Reportable pay only (column D), adjusted48th
All sources (D + E + F), adjusted45th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Steve Pierce) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 69 similarly situated organizations (Same NTEE sector (A30), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $65,000 is reasonable (approximately the 45th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.