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PeerBasis
Compensation Comparability Determination

New Direction Services Inc

Executive Director / CEO

EIN 134118080
NY · NTEE B60
FY ending 2023-12-31
June 9, 2026

This analysis benchmarks the total compensation of Wendy Deshong, Executive Director / CEO ($52,879) against every comparable organization that fit the selection criteria — 141 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 28th percentile of comparable organizationswithin the typical range

Benchmarked executive: Wendy Deshong — reported title “Executive Dir.”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

141 organizations qualified on sector, size, and geography 141 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1,177 total compensation of comparable organizations → $697,266 $52,879
$18,57410th
$46,93125th
$73,224Median
$99,06175th
$144,31690th
$52,879This org · 28th
p10$18,574
p25$46,931
p50$73,224
p75$99,061
p90$144,316
$52,879

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to NY cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Texas Bar College TX$482,376 Executive Director Tbc $16,090 $17,300 2024
Your Money Matters WA$479,748 Founder $120,588 $116,049 2024
Fannie Lou Hamer Cancer Foundation MS$488,220 President/ce $138,132 $170,252 2023
Centro Laboral De Graton CA$493,223 Interim Exec Director $58,545 $55,945 2023
California Independent Provider CA$493,470 Executive Director $112,535 $107,538 2023
Amani Women Center Inc GA$497,667 Executive Director $68,100 $75,776 2023
Midwest Implant Institute Inc OH$468,195 Co-director $40,000 $46,885 2023
Charlotte Mason Educational Center Of PA$467,511 Executive Director $72,847 $76,074 2025
Senior Citizens Activities Network NJ$466,645 Executive Di $72,402 $71,538 2023
The Muse Writers Center VA$504,515 Executive Di $53,290 $56,941 2023
Literacy Volunteers Of Charlottesvilleabermarle VA$461,974 Executive Director $87,500 $90,814 2024
Gestalt Institute Of Cleveland OH$504,898 Executive Chair/director $81,604 $92,905 2024
Chicago Fair Trade IL$505,750 Director $70,725 $74,739 2024
East Coast Core PA$460,000 Secretary $8,000 $8,575 2024
Mv Center For Education And Training (Mvcet) MA$458,472 Executive Director $13,416 $13,342 2023
Refugee Jumpstart Coaching CA$508,472 Executive Director $32,400 $30,073 2024
The Workwell Partnership NJ$455,944 Executive Dir. $46,250 $44,387 2024
Iowa Council Of Foundations IA$510,972 President $125,461 $147,662 2024
Association Of Transportation LA$511,032 Executive Di $76,956 $91,086 2024
Southern California Regional Transit CA$455,596 Executive Dir. $163,500 $151,757 2024
Democracy A Journal Of Ideas Inc DC$514,968 Editor $100,000 $94,326 2024
Des-cpr Inc PA$451,312 Executive Director $60,515 $64,868 2024
Western Montana Professional Learning MT$450,600 Co-director $17,883 $21,333 2023
New Lehrhaus The Bay Area Hub CA$516,559 Executive Dir. $121,058 $109,467 2025
Loving One By One Ministries Inc ID$521,236 President $1,000 $1,177 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to NY cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to NY cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default28th
Total compensation (D + F), as reported (no adjustments)33rd
Reportable pay only (column D), adjusted33rd
All sources (D + E + F), adjusted23rd

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Wendy Deshong) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 141 similarly situated organizations (Same NTEE sector (B60), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $52,879 is reasonable (approximately the 28th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.