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PeerBasis
Compensation Comparability Determination

North Alabama Coalition For The Homeless

Executive Director / CEO

EIN 200960485
AL · NTEE L41
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Holly Baker, Executive Director / CEO ($59,522) against every comparable organization that fit the selection criteria — 76 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 62nd percentile of comparable organizationswithin the typical range

Benchmarked executive: Holly Baker — reported title “Executive Director”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

76 organizations qualified on sector, size, and geography 76 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1,819 total compensation of comparable organizations → $143,043 $59,522
$18,13010th
$37,35225th
$54,125Median
$66,14875th
$76,36490th
$59,522This org · 62nd
p10$18,130
p25$37,352
p50$54,125
p75$66,148
p90$76,364
$59,522

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to AL cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Gloucester United Emergency Shelter Team VA$293,805 Executive Director $7,915 $7,074 2024
The Bridge Emergency Shelter CO$292,868 Executive Director $31,979 $28,384 2024
Northwoods Alliance For Temporary WI$291,100 Executive Di $68,900 $66,606 2024
Family Promise Of Davie County NC$297,242 Executive Director $65,645 $61,167 2025
Samaritan Homeless Interim Program Inc NJ$288,831 Founding Executive Director $81,147 $67,064 2024
Bethany House Inc NY$287,235 Director $57,700 $48,262 2024
Lifeboat Alliance Ltd IL$300,660 Executive Dir. $58,850 $55,136 2023
The Winter Sanctuary Inc OH$286,321 Executive Di $41,577 $40,762 2024
Washtenaw Housing Alliance MI$284,243 Executive Di $103,370 $101,678 2023
Family Promise Of Bradley County TN$282,567 Executive Director $52,525 $51,105 2024
Dupage Housing Solutions Inc IL$282,438 President & Ceo $7,460 $6,789 2024
Community Homeless Outreach TN$280,112 Director $53,989 $54,082 2023
The Haven Of Manitowoc County Inc WI$278,915 Executive Director $62,250 $60,177 2024
Helping Hands-interfaith Coalition For NY$278,522 Executive Director $68,499 $57,295 2024
Gateway House Inc DE$277,511 Executive Director $73,489 $68,574 2023
Metro Womens Center MN$273,758 Center Director $58,826 $52,418 2025
Rainbow Place Shelter For Homeless MD$315,710 Executive Director (Through 1/2023) $73,500 $65,485 2023
Murfreesboro Rescue Mission Inc TN$271,580 Executive Di $46,800 $45,535 2024
Audrain County Shelter Resource Coalition MO$270,203 Director $54,158 $53,096 2024
Lumen Fidelis WA$319,859 President $23,381 $19,377 2024
Emmaus House Of Saginaw Inc MI$320,614 Executive Di $61,196 $58,468 2024
Covenant International Foundation NY$266,283 President & Ceo As Of Feb 2023 $37,308 $32,127 2023
Robins Home Inc PA$323,390 Executive Dir. $75,600 $71,846 2023
Geauga Faith Rescue Mission Inc OH$261,428 Executive Director $55,250 $54,167 2024
Family Promise Of Grayson County TX$260,437 Executive Di $57,780 $53,500 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to AL cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to AL cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default62nd
Total compensation (D + F), as reported (no adjustments)54th
Reportable pay only (column D), adjusted63rd
All sources (D + E + F), adjusted59th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Holly Baker) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 76 similarly situated organizations (Same NTEE sector (L41), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $59,522 is reasonable (approximately the 62nd percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.