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PeerBasis
Compensation Comparability Determination

United States Heartland China Assoc

Executive Director / CEO

EIN 201361557
IL · NTEE Q30
FY ending 2023-06-30
June 9, 2026

This analysis benchmarks the total compensation of Robert Holden, Executive Director / CEO ($60,000) against every comparable organization that fit the selection criteria — 151 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 52nd percentile of comparable organizationswithin the typical range

Benchmarked executive: Robert Holden — reported title “CHAIRMAN”, selected as the organization's highest-paid individual — no exact title match, so confirm this is a comparable role.

How comparable organizations were selected

151 organizations qualified on sector, size, and geography 151 within the band form the benchmarked peer set.

Distribution of comparable compensation

$2,389 total compensation of comparable organizations → $361,080 $60,000
$18,01910th
$31,82325th
$57,937Median
$85,76675th
$120,21090th
$60,000This org · 52nd
p10$18,019
p25$31,823
p50$57,937
p75$85,766
p90$120,210
$60,000

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to IL cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Siempre Unidos CA$442,281 Executive Di $33,709 $29,608 2023
Global Medical Relief Fund Inc NY$439,505 President/ed $126,450 $116,226 2023
Kay Tita WA$449,391 Executive Dir. $91,619 $81,042 2024
Pacific Island Ministries CA$450,230 President Field $98,876 $84,354 2024
Fundacion Costa Rica - Estados Unidos De $450,433 Executive Director $162,780 $158,110 2024
Center For Getting Things Started HI$450,454 Executive Di $98,393 $87,034 2024
New Covenant World Missions OH$450,873 President Ncwm $138,042 $148,718 2023
The Womens Institute For Secondary Ed NC$451,104 Executive Dir. $65,974 $69,339 2023
Strategies For International Development DC$435,795 Program And Financial Director $63,360 $54,932 2024
Arch Inc VA$435,677 Deputy Secretary $65,618 $64,445 2023
University Of Puerto Rico PR$434,121 Executive Di $31,675 $30,766 2024
Philippine Development Foundation CA$433,006 Executive Director (Until 07/24) $51,820 $44,209 2024
Ouelessebougou Alliance UT$431,283 Executive Di $49,106 $51,122 2023
Open Arms Worldwide VA$457,425 President/executive Direct $41,052 $39,161 2024
Together For Haiti TX$428,829 Vp/dir Of Op $31,596 $31,227 2024
New Frontiers Health Force Inc FL$460,266 Director $40,080 $37,200 2024
Outreach For World Hope Inc WI$425,919 President $30,000 $30,954 2024
Amistad International CA$463,086 Executive Direc $12,000 $10,238 2024
Cispes Education Fund DC$472,949 President $44,616 $39,824 2023
Rise Beyond The Reef WA$414,355 Founder Exec Director $62,177 $54,999 2024
Vision Health International CO$413,232 Executive Di $21,180 $20,065 2024
Hands Of Freedom MN$476,698 President $30,000 $29,287 2024
Village Earth CO$409,567 Executive Director $85,978 $83,858 2023
El Enjambre Colectivo Inc PR$478,264 Founder $28,250 $27,440 2024
Freedom Research Foundation DC$479,460 Ceo/president $115,000 $102,649 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to IL cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to IL cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default52nd
Total compensation (D + F), as reported (no adjustments)46th
Reportable pay only (column D), adjusted53rd
All sources (D + E + F), adjusted52nd

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Robert Holden) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 151 similarly situated organizations (Same NTEE sector (Q30), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $60,000 is reasonable (approximately the 52nd percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.