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PeerBasis
Compensation Comparability Determination

Cocoa House Inc

Executive Director / CEO

EIN 202348352
NY · NTEE P40
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of William Rivas, Executive Director / CEO ($14,064) against every comparable organization that fit the selection criteria — 59 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 8th percentile of comparable organizationsbelow the typical range for comparable organizations

Benchmarked executive: William Rivas — reported title “EXECUTIVE DI”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

59 organizations qualified on sector, size, and geography 59 within the band form the benchmarked peer set.

Distribution of comparable compensation

$3,236 total compensation of comparable organizations → $113,728 $14,064
$17,51710th
$29,38625th
$44,144Median
$57,37475th
$73,01990th
$14,064This org · 8th
p10$17,517
p25$29,386
p50$44,144
p75$57,374
p90$73,019
$14,064

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to NY cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Strongfamilies Inc AZ$133,086 President $20,267 $21,570 2024
Sacramento Kindness Campaign I CA$144,166 Ceo $20,539 $19,627 2024
Seeds Of Promise MI$130,684 Executive Director $65,000 $76,439 2023
Parenteen Inc WA$130,226 President $66,022 $65,414 2024
The Crystal Dreams Foundation CA$129,017 Director $56,841 $54,317 2024
Faithbuilders Inc KS$128,260 Executive Di $36,000 $43,040 2024
Pregnancy Crisis Center Inc FL$127,930 Executive Director $68,042 $72,827 2023
Family To Family Connection Isd 13 NV$124,901 Executive Di $40,000 $44,371 2024
Goodwill Ventures IN$153,600 Board Member $27,429 $32,010 2024
The Nanny Loft Foundation Inc PA$119,404 President $27,006 $29,804 2024
Families Helping Families IA$157,744 Exec Dir - (Current) Partial $6,923 $8,173 2025
Fathers Alive In The Hood NY$158,240 Executive Director $9,691 $9,977 2023
Jeffersons Foundation KS$118,085 Executive Director $42,497 $52,308 2023
Pearson Foundation MS$118,082 President $21,023 $25,912 2024
Lagoshen Family Life Skills & Enrichment Center TN$118,013 Day Care Director $27,040 $31,454 2024
Orphans Treasure Box Books IL$159,725 Chair $10,133 $11,024 2024
Invitation Ministries TN$116,619 President $15,534 $18,070 2024
National House Of Hope Inc FL$162,181 Director $71,417 $79,573 2022
Love Mercy CA$114,158 Execuitive Director $75,000 $73,786 2023
Hope House TN$114,106 Executive Director $30,826 $35,858 2024
Reclaiming Our Community MO$164,095 Director $15,806 $18,526 2024
The Family Wins PA$109,710 President/advisory Member $40,000 $44,144 2024
Families First Inc PA$168,206 Director $72,064 $77,479 2025
Radical Love IL$169,699 President $32,632 $35,503 2024
Jennings County Council On Domestic Violence Inc IN$169,801 Executice Director $53,257 $62,152 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to NY cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to NY cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default8th
Total compensation (D + F), as reported (no adjustments)10th
Reportable pay only (column D), adjusted10th
All sources (D + E + F), adjusted8th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (William Rivas) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 59 similarly situated organizations (Same NTEE sector (P40), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $14,064 is reasonable (approximately the 8th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.