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PeerBasis
Compensation Comparability Determination

North Carolina Family Policy

Executive Director / CEO

EIN 205775434
NC · NTEE R99
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of John Rustin, Executive Director / CEO ($21,058) against every comparable organization that fit the selection criteria — 85 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 21st percentile of comparable organizationsbelow the typical range for comparable organizations

Benchmarked executive: John Rustin — reported title “PRESIDENT”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

85 organizations qualified on sector, size, and geography 85 within the band form the benchmarked peer set.

Distribution of comparable compensation

$79 total compensation of comparable organizations → $195,542 $21,058
$12,33310th
$24,99825th
$47,308Median
$69,60175th
$91,53790th
$21,058This org · 21st
p10$12,333
p25$24,998
p50$47,308
p75$69,601
p90$91,537
$21,058

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to NC cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Welfare Rights Organization LA$130,354 Executive Director $20,223 $22,188 2023
Peach Concerned Citizens Inc GA$131,236 Ceo $15,530 $15,559 2023
Broward Organized Leaders Doing Justice FL$132,971 Lead Organizer $95,708 $89,586 2023
Oregon Firearms Federation OR$125,325 Director $55,000 $50,892 2023
Memphis For All TN$124,252 Board Member $38,642 $40,471 2023
Family Diversity Projects Inc MA$135,057 President $73,108 $63,581 2024
Children's Rights Council Inc MD$136,124 Director $77,320 $68,156 2025
Christian Womens Job Corps Of Rusk TX$121,524 Executive Dir. $45,691 $44,234 2024
Word Is Bond OR$120,761 Executive Director $68,895 $63,749 2023
Right To Life Of Southwest Indiana IN$120,757 Executive Director $82,323 $86,502 2023
Equalitymaine ME$120,560 Pgm Director/exec Dir. $17,666 $17,120 2024
Equality Utah UT$138,977 Executive Di $37,000 $37,732 2023
Immigrant Hope MN$119,748 Board Member $28,252 $27,815 2023
Rhode Island Cross Disability Coalition RI$117,708 Operations Manager $4,641 $4,307 2024
Progress Texas TX$116,557 Executive Director $12,138 $12,098 2023
Trunorth Foundation CO$115,536 President & Ceo $75,000 $69,601 2024
Unity Women's Desk Inc NC$115,519 Pres. / Coor $64,828 $64,828 2024
Rhode Island State Right To Life Committee Inc RI$114,176 Executive Director $43,350 $41,417 2023
The Fund For Northern Tier Development PA$114,107 Executive Director $56,000 $54,047 2024
Sankofa Impact WA$113,817 Executive Director $123,013 $109,737 2023
Campaign To Decriminalize Sex Work TX$145,433 Political Director $39,299 $38,046 2024
Center For The Healing Of Racism TX$112,124 Executive Director $75,000 $74,752 2023
Illinois Alliance For Retired Americans IL$109,743 Executive Dir. $58,058 $55,240 2024
Alliance Of Tribal Coalitions To OK$149,734 Executive Director $101,340 $111,186 2023
Virginia Coalition For Open VA$109,373 Executive Di $61,000 $57,002 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to NC cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to NC cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default21st
Total compensation (D + F), as reported (no adjustments)20th
Reportable pay only (column D), adjusted0th
All sources (D + E + F), adjusted98th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (John Rustin) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 85 similarly situated organizations (Same NTEE major group (R), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $21,058 is reasonable (approximately the 21st percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.