Live preview — download the board-ready PDF to attach to your minutes.Download the free PDF
Email yourself a copy:
PeerBasis
Compensation Comparability Determination

My Choices Pregnancy Help Clinic

Executive Director / CEO

EIN 208196150
MS · NTEE E42
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Felesha Rowland, Executive Director / CEO ($28,054) against every comparable organization that fit the selection criteria — 18 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 11th percentile of comparable organizationsbelow the typical range for comparable organizations

Benchmarked executive: Felesha Rowland — reported title “DIRECTOR”, selected as the organization's highest-paid individual — no exact title match, so confirm this is a comparable role.

How comparable organizations were selected

18 organizations qualified on sector, size, and geography 18 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1,507 total compensation of comparable organizations → $116,713 $28,054
$24,77310th
$37,78425th
$45,054Median
$73,29775th
$78,28990th
$28,054This org · 11th
p10$24,773
p25$37,784
p50$45,054
p75$73,297
p90$78,289
$28,054

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to MS cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Clarity Clinic Of Sw Wisconsin Ltd WI$316,638 Adv Director/secretary (Non-voting) $40,199 $37,695 2024
Birth Roots Inc ME$370,422 Board Member $1,676 $1,507 2024
Alpha Womens Center IA$292,830 Executive Dir. $35,490 $33,991 2025
New Yorkers Family Research NY$289,563 President $50,000 $41,765 2023
Abrazo Adoption Associates TX$288,621 Member $87,437 $78,531 2024
Breakdown Stl MO$287,372 Founder And President $76,667 $75,063 2023
Life Ministries Us NM$282,076 Outreach Coordinator $117,390 $116,713 2023
Womens Health Center Of Jefferson OH$402,613 Administrator $82,215 $78,185 2024
Zoecare Inc SD$274,408 Executive Director $44,583 $45,483 2023
Planned Parenthood Of Southeastern VA$272,593 President/ce $32,871 $28,497 2024
Lilac Tree Center For Divorce Resources IL$263,430 Executive Director $52,008 $45,908 2024
Pregnancy Care Center Of The North Coast CA$257,027 Executive Direc $20,747 $16,085 2024
Desert Star Institute For Family Planning Inc AZ$423,822 President And Ceo $85,572 $76,074 2023
Outlook Health Services Inc MN$252,256 Executive Direc $42,890 $38,052 2024
Birth From The Earth Inc NY$238,141 President/founder $50,400 $39,838 2025
Choices Resource Center TN$443,678 Director $63,826 $62,017 2023
Alight Center Inc NY$230,458 Executive Director $55,000 $44,624 2024
Marys Houseof Louisiana Inc LA$456,446 Executive Dir. $66,803 $67,997 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to MS cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to MS cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default11th
Total compensation (D + F), as reported (no adjustments)11th
Reportable pay only (column D), adjusted17th
All sources (D + E + F), adjusted11th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Felesha Rowland) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 18 similarly situated organizations (Same NTEE sector (E42), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $28,054 is reasonable (approximately the 11th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.