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PeerBasis
Compensation Comparability Determination

Petaluma Gap Winegrowers Alliance

Executive Director / CEO

EIN 208224284
CA · NTEE S41
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Cheryl Quist, Executive Director / CEO ($53,050) against every comparable organization that fit the selection criteria — 103 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 58th percentile of comparable organizationswithin the typical range

Benchmarked executive: Cheryl Quist — reported title “EXECUTIVE DI”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

103 organizations qualified on sector, size, and geography 103 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1,747 total compensation of comparable organizations → $241,297 $53,050
$8,00910th
$18,14425th
$43,512Median
$71,33275th
$90,30890th
$53,050This org · 58th
p10$8,009
p25$18,144
p50$43,512
p75$71,332
p90$90,308
$53,050

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to CA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Upshur County Convention And Visitors Bureau Corp WV$108,227 Executive Director $31,917 $38,989 2025
Lonmark International CA$108,950 Executive Director $19,800 $19,290 2025
Home Builders Assoc Of Central VA$107,659 Executive Di $57,924 $64,769 2024
Mid Atlantic Construction Safety Co PA$107,614 Executive Di $60,503 $69,873 2024
Group Of 50 Foundation Inc DC$107,129 Executive Director Until September 2024 $91,819 $93,311 2024
Tehachapi Area Association Of Realtors CA$106,909 Ceo $13,875 $13,875 2024
International Federation Of NY$112,599 Treasurer $11,000 $12,337 2022
Trial Attorneys Of New Jersey NJ$114,526 Executive Director $49,265 $50,939 2024
Governmental Purchasing Association NJ$100,656 Executive Dir. $4,500 $4,790 2023
Oak Harbor Area Chamber Of Commerce OH$99,270 Exec Director $9,833 $12,061 2024
Kentucky Pest Management Association KY$117,563 Adminstrator $20,000 $24,884 2024
Medical Board Of Nyp Bmh Corp NY$98,715 Pres $52,000 $56,024 2023
Fruitland Chamber Of Commerce Inc ID$98,710 Executive Dir. $44,368 $56,274 2023
Tri State Stone Operators Association Inc WV$97,750 Secretary & Trainer $36,000 $46,473 2023
Professional Advocacy Association Of TX$97,675 Sec/exec Director $23,500 $28,027 2023
Mid-atlantic Nato Inc MD$97,513 Executive Director $71,874 $75,811 2025
Quad City Painting Industry IA$97,442 Executive Director $4,500 $5,875 2023
East Valley Hispanic Chamber Of Commerce AZ$119,513 Exec Director $25,000 $28,666 2023
Black Wall Street Chamber Of Commerce OK$96,670 President/ceo $55,666 $82,170 2021
Defense Alliance Of North Carolina NC$120,168 Executive Director $79,022 $97,351 2023
Chattanooga Manufacturers Association TN$121,004 Operation Consultant Thru 9/2023 $6,559 $7,984 2024
Idaho Association Of Nurse Anesthetists ID$121,677 Executive Dir. $32,500 $40,038 2024
Davis Chamber Of Commerce OK$94,341 Director $37,040 $47,233 2024
Jamestown S'klallam Tribal Capital WA$122,619 Loan Portfolio Administrative Assistant $75,000 $77,762 2024
Greater Gary Chamber Of Commerce IN$123,822 Ceo $66,769 $81,542 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to CA cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to CA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default58th
Total compensation (D + F), as reported (no adjustments)68th
Reportable pay only (column D), adjusted59th
All sources (D + E + F), adjusted51st

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Cheryl Quist) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 103 similarly situated organizations (Same NTEE sector (S41), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $53,050 is reasonable (approximately the 58th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.