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PeerBasis
Compensation Comparability Determination

Geneva Center Of Concern Inc

Executive Director / CEO

EIN 222224711
NY · NTEE T70Z
FY ending 2024-04-30
June 9, 2026

This analysis benchmarks the total compensation of Cheryl Toor, Executive Director / CEO ($59,475) against every comparable organization that fit the selection criteria — 117 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 62nd percentile of comparable organizationswithin the typical range

Benchmarked executive: Cheryl Toor — reported title “EXECUTIVE DIRECTOR”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

117 organizations qualified on sector, size, and geography 117 within the band form the benchmarked peer set.

Distribution of comparable compensation

$22 total compensation of comparable organizations → $178,634 $59,475
$15,29510th
$35,35925th
$52,159Median
$68,33275th
$87,76390th
$59,475This org · 62nd
p10$15,295
p25$35,359
p50$52,159
p75$68,332
p90$87,763
$59,475

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to NY cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Lowell Sun Charities Inc MA$255,574 President $36,000 $34,878 2025
Healing Hearts Connection MN$255,664 Executive Di $57,048 $64,224 2023
United Way Of Virginia's Eastern VA$255,802 Executive Di $37,584 $40,159 2024
United Way Services Of Northern OH$256,029 Executive Di $27,951 $32,762 2024
The Business Council Inc WI$256,993 Director $154,562 $178,634 2024
United Way Of Hastings MN$254,009 Executive Director $49,180 $53,778 2024
United Way Of Windham County Inc VT$253,430 Executive Dir. $75,281 $81,692 2025
United Way Of Johnson County Inc TX$257,893 Exec Dir $42,308 $48,219 2023
Griffin Spalding County United Way GA$258,287 Executive Di $34,179 $39,155 2023
Lewis & Clark Foundation MT$259,068 Executive Director $61,500 $73,364 2024
Donum Dei TX$251,920 Exec Dir & T $34,603 $38,305 2024
United Way Of Effingham Cnty Inc IL$261,026 Cpo $40,389 $42,809 2025
United Way Of Spencer IA$261,135 Secretary $10,000 $11,804 2025
Lake Park Friends Ltd WI$261,249 Administrator $20,607 $24,520 2023
Kishwaukee United Way IL$249,389 Frmr Exec Dir $70,300 $74,513 2025
United Way Of Stanly County Inc NC$261,904 Former Executive Director $61,000 $69,751 2024
United Way Of Whitewater Valley Inc IN$247,353 President $73,146 $85,363 2024
Demopolis City Schools Foundation AL$263,711 Executive Di $28,966 $33,737 2025
United Way Of Southington Inc CT$247,202 Executive Director $40,000 $42,730 2023
The Community Chest Of Englewood NJ$246,442 Executive Director $76,300 $75,389 2024
Dubois Area United Way PA$241,634 Executive Director $41,200 $46,811 2023
Community Parent Center NY$241,240 Director $67,500 $65,760 2025
Schostak Family Support Foundation MI$240,909 Secretary $26,189 $29,914 2024
Children Of Deaf Adults CA$275,428 Vice-president $5,400 $5,313 2023
Grateful Giving Foundation IA$233,604 President And Ceo $18,182 $22,031 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to NY cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to NY cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default62nd
Total compensation (D + F), as reported (no adjustments)72nd
Reportable pay only (column D), adjusted64th
All sources (D + E + F), adjusted54th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Cheryl Toor) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 117 similarly situated organizations (Same NTEE sector (T70), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $59,475 is reasonable (approximately the 62nd percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.