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PeerBasis
Compensation Comparability Determination

Idaho Friends Retirement Homes Inc

Executive Director / CEO

EIN 237178806
ID · NTEE L21
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Cheryl Rubens, Executive Director / CEO ($16,879) against every comparable organization that fit the selection criteria — 212 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 20th percentile of comparable organizationsbelow the typical range for comparable organizations

Benchmarked executive: Cheryl Rubens — reported title “SecretaryManager”, selected as the organization's highest-paid individual — no exact title match, so confirm this is a comparable role.

How comparable organizations were selected

212 organizations qualified on sector, size, and geography 212 within the band form the benchmarked peer set.

Distribution of comparable compensation

$260 total compensation of comparable organizations → $274,424 $16,879
$9,15710th
$18,06125th
$34,706Median
$61,16575th
$62,84390th
$16,879This org · 20th
p10$9,157
p25$18,061
p50$34,706
p75$61,165
p90$62,843
$16,879

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to ID cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Maine Supportive Housing Inc MN$161,506 President/tr $68,006 $61,540 2025
Thomas Patrick Maroney Unity WV$159,597 President $53,483 $54,436 2024
Monroe-union County Community NC$164,274 Executive Director $50,077 $48,640 2024
Asi - Reno Inc MN$164,666 President/tr $65,715 $62,843 2023
Burbank Accessible Apt Corp CA$158,575 Chief Executive Officer $61,000 $50,978 2023
Lambs Residence Number Iii Inc IL$158,147 President $6,481 $6,166 2023
Diamond Sunrise 2 Corporation CO$165,814 President $25,195 $23,381 2023
Hbhci Hud 8 Inc FL$157,036 Vice President $68,495 $58,928 2025
Castle Shannon Presbyterian Senior PA$156,704 Director And President $37,604 $35,251 2024
Hempfield Apartments South Inc PA$168,105 Ceo $18,725 $17,553 2024
Aspen Drive Housing Inc CA$168,531 Ceo $47,732 $39,890 2023
Happiness House Apartments Housing NY$154,586 President $39,934 $33,922 2024
Mama Nyumba Ii MO$168,716 President & Ceo $19,685 $20,178 2023
Greenway Presbyterian Apartments Inc PA$168,868 Chief Executive Officer $292,739 $274,424 2024
Woodlands Supportive Housing Inc MN$168,900 President/tr $65,715 $61,040 2024
Share Xinc NY$169,049 Executive Director $70,564 $61,710 2023
Delta Partners Inc MS$169,344 Executive Director $26,500 $27,745 2024
Ridge Point Non-profit Housing CA$153,915 Ceo/president $83,231 $67,561 2024
Homes For Laurel Ii Inc MD$169,735 Vice President & Director $27,109 $23,825 2024
Exmore Supportive Housing Inc MN$153,346 President/tr $65,715 $61,040 2024
Magnolia Heights Housing Corporation MO$169,981 President And Ceo, Freeman Health System/director $38,297 $38,130 2024
Palacio Del Sol Ii Inc TX$152,437 President Ceo $4,682 $4,403 2024
Mhc Homes Inc CT$152,353 President/ce $37,326 $33,871 2023
Birmingham Green Adult Disability VA$152,084 Ceo $22,608 $21,126 2023
Canticle Place Inc CO$152,051 President $12,045 $10,857 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to ID cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to ID cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default20th
Total compensation (D + F), as reported (no adjustments)19th
Reportable pay only (column D), adjusted89th
All sources (D + E + F), adjusted3rd

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Cheryl Rubens) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 212 similarly situated organizations (Same NTEE sector (L21), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $16,879 is reasonable (approximately the 20th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.