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PeerBasis
Compensation Comparability Determination

Sunrise Communications Inc

Executive Director / CEO

EIN 237267850
NE · NTEE A34Z
FY ending 2024-09-30
June 9, 2026

This analysis benchmarks the total compensation of Kerry Semrad, Executive Director / CEO ($57,348) against every comparable organization that fit the selection criteria — 26 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 54th percentile of comparable organizationswithin the typical range

Benchmarked executive: Kerry Semrad — reported title “GENERAL MANA”, selected as the organization's highest-paid individual — no exact title match, so confirm this is a comparable role.

How comparable organizations were selected

26 organizations qualified on sector, size, and geography 26 within the band form the benchmarked peer set.

Distribution of comparable compensation

$17,643 total compensation of comparable organizations → $139,740 $57,348
$29,36010th
$36,87425th
$52,904Median
$77,82275th
$88,79090th
$57,348This org · 54th
p10$29,360
p25$36,874
p50$52,904
p75$77,822
p90$88,790
$57,348

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to NE cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
World Music Productions NY$336,580 Executive Dir. $21,000 $17,643 2024
International Media Project CA$325,761 Executive Director $101,554 $81,532 2024
Skeptoid Media Inc OR$343,012 Executive Di $107,100 $92,472 2024
Gallup Public Radio Inc NM$345,431 Station Mana $78,129 $78,129 2024
Kekahu Foundation Inc Dba Kkcr HI$320,448 General Manager $37,778 $31,447 2024
Harvest Broadcasting Company Inc CA$312,976 Member At Large $37,389 $30,017 2024
Christian Media Inc NE$300,084 General Director $49,044 $50,493 2023
Ricochet Productions Inc CA$366,284 President/ceo $63,000 $50,579 2024
J C Maxwell Broadcasting Corporatio MS$294,860 General Manager $33,251 $35,449 2023
Voicecorps Reading Services Inc OH$373,016 Executive Di $54,474 $55,228 2023
Gospel Opportunities Inc MI$392,127 Manager/boar $61,175 $58,707 2024
Radio For The Blind & Print Handicapped LA$271,454 Executive Dir. $47,500 $48,630 2024
Mje Broadcasting Inc TN$264,501 President $142,986 $139,740 2024
Wayword Inc CA$263,967 Ceo/officer $54,436 $43,704 2024
El Buen Samaritano Radio Ministry CA$404,005 Ceo $35,750 $28,702 2024
Kfug Community Radio Inc CA$250,385 Board Member $40,640 $32,627 2024
Bloomington Community Radio Inc IN$416,944 General Manager $50,721 $49,731 2024
Friends Of Community Radio NC$243,221 Executive Director $60,000 $57,641 2024
Pennsylvania Public Radio Associates Inc PA$237,168 President $95,040 $88,119 2024
Rochester Public Radio MN$237,136 President $44,788 $41,147 2024
American Coalition For Public Radio DC$232,882 Director And President $30,048 $24,516 2024
Tri-cities Broadcasting Foundation MI$231,020 President $93,220 $89,460 2024
Chicago Independent Radio Project IL$227,292 Executive Dir. $84,131 $76,900 2024
Quad Cities Community Broadcasting Group IL$447,933 President $65,745 $60,095 2024
Renewal Ministries TN$461,326 President $63,000 $61,570 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to NE cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to NE cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default54th
Total compensation (D + F), as reported (no adjustments)50th
Reportable pay only (column D), adjusted58th
All sources (D + E + F), adjusted50th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Kerry Semrad) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 26 similarly situated organizations (Same NTEE sector (A34), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $57,348 is reasonable (approximately the 54th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.