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PeerBasis
Compensation Comparability Determination

Society For Public Health Education Inc

Executive Director / CEO

EIN 237299881
VA · NTEE B99Z
FY ending 2024-12-31
June 10, 2026

This analysis benchmarks the total compensation of William Datema, Executive Director / CEO ($220,362) against every comparable organization that fit the selection criteria — 223 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 90th percentile of comparable organizationswithin the typical range

Benchmarked executive: William Datema — reported title “CEO”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

223 organizations qualified on sector, size, and geography 223 within the band form the benchmarked peer set.

Distribution of comparable compensation

$611 total compensation of comparable organizations → $907,471 $220,362
$50,07710th
$80,98825th
$114,843Median
$159,41575th
$220,65590th
$220,362This org · 90th
p10$50,077
p25$80,988
p50$114,843
p75$159,415
p90$220,655
$220,362

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to VA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Marine Conservation Biology Institute WA$1,613,202 President $165,942 $158,415 2023
Foundation For Underway Experientia MA$1,607,808 Co-exec Dire $78,000 $74,738 2023
Upstate Homeschool Co-op Inc SC$1,607,439 Executive Director $97,925 $108,930 2023
Texas A&m San Antonio Foundation TX$1,603,239 Vice President For Business Affairs And Cfo $163,079 $168,951 2024
National Sportsmanship Foundation MO$1,597,102 President $97,283 $106,715 2024
🔒 218 more comparable organizations — included in the purchased report

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to VA cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to VA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default90th
Total compensation (D + F), as reported (no adjustments)89th
Reportable pay only (column D), adjusted86th
All sources (D + E + F), adjusted85th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Ready-to-adopt board minutes — executive compensation

🔒 The complete minutes language — three numbered resolutions pre-filled with this organization, the 223-organization comparison, the date, and the percentile finding, ready to paste into your minutes — is included in the purchased report.

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Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 10, 2026.