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PeerBasis
Compensation Comparability Determination

Provo Farmers Market

Executive Director / CEO

EIN 270455413
UT · NTEE K30
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Matt Taylor, Executive Director / CEO ($33,500) against every comparable organization that fit the selection criteria — 95 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 27th percentile of comparable organizationswithin the typical range

Benchmarked executive: Matt Taylor — reported title “Executive Dir.”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

95 organizations qualified on sector, size, and geography 95 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1,008 total compensation of comparable organizations → $161,570 $33,500
$15,24110th
$30,06925th
$45,402Median
$63,08475th
$81,00890th
$33,500This org · 27th
p10$15,241
p25$30,069
p50$45,402
p75$63,084
p90$81,008
$33,500

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to UT cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Now Serving Inc NC$256,898 Executive Director $80,859 $84,043 2023
Positive Community Kitchen OR$257,263 Executive Director $34,463 $32,194 2023
Love The Hungry Inc KY$257,284 Executive Director $54,096 $58,463 2023
Soil2service Inc MI$254,394 Executive Director $1,000 $1,008 2024
Storehouse Daily Bread Ministry NC$257,875 Executive Di $24,432 $24,666 2024
Outreach Program Of Brainerd Lakes MN$258,610 Executive Di $70,000 $69,578 2023
Healthy Foods For Healthy Kids Inc DE$260,933 Executive Director $79,650 $78,452 2023
Forever Fed Inc GA$262,261 Director $3,005 $2,952 2024
Colorado Farm To Table Inc CO$248,995 Executive Dir. $39,350 $36,866 2024
Petare-latam Foundation Inc FL$245,674 Treasurer $32,350 $29,693 2024
Hungry World Farm IL$241,844 Executive Director $18,995 $18,785 2023
The Preservery Foundation CO$241,628 Executive Director $110,000 $103,057 2024
Katie's Krops SC$241,388 President $48,000 $52,438 2022
Travelers Rest Farmers Market SC$239,400 Executive Di $46,686 $47,588 2024
Table Of Plenty Hmb CA$238,096 Executive Director $49,154 $42,696 2023
Shelbyville Community Soup Kitchen TN$237,980 Employee $41,100 $42,211 2024
Dig In Yancey Community Garden NC$236,988 Executive Director $44,972 $45,402 2024
Musically Fed AZ$236,845 Executive Director - Founder $84,500 $79,402 2024
5loaves2fishnmi MI$235,864 Secretary $15,000 $15,127 2024
Fundacion Yo Puedo Inc PR$235,670 President $2,395 $2,395 2024
Northwest Mutual Aid Collective Inc PA$233,724 Executive Director $70,901 $71,123 2023
Seven Loaves Soup Kitchen Inc PA$233,043 Mission Coordinator $12,000 $11,692 2024
Passion And Compassion Inc MD$279,365 Executive Dir. $57,000 $53,606 2023
Hartford Food System Inc CT$279,495 Executive Dir. $87,539 $82,564 2023
Sfmv Inc FL$232,360 Market Manager $44,136 $46,894 2021

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to UT cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to UT cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default27th
Total compensation (D + F), as reported (no adjustments)27th
Reportable pay only (column D), adjusted28th
All sources (D + E + F), adjusted27th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Matt Taylor) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 95 similarly situated organizations (Same NTEE sector (K30), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $33,500 is reasonable (approximately the 27th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.