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PeerBasis
Compensation Comparability Determination

New Story Leadership Inc

Executive Director / CEO

EIN 271076407
MD · NTEE Q20
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Caroline Mays, Executive Director / CEO ($92,333) against every comparable organization that fit the selection criteria — 22 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 86th percentile of comparable organizationswithin the typical range

Benchmarked executive: Caroline Mays — reported title “Executive Director”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

22 organizations qualified on sector, size, and geography 22 within the band form the benchmarked peer set.

Distribution of comparable compensation

$10,029 total compensation of comparable organizations → $166,818 $92,333
$15,29610th
$26,17225th
$43,326Median
$72,18475th
$98,07890th
$92,333This org · 86th
p10$15,296
p25$26,172
p50$43,326
p75$72,184
p90$98,078
$92,333

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to MD cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Canvas U S DC$215,050 Executive Director $28,666 $27,702 2023
Metro Justice Of Rochester Inc NY$206,531 Lead Organizer $44,862 $43,361 2024
Amigos De Seattle WA$218,826 Executive Director $34,599 $33,133 2024
Blossoming Rose MI$219,965 President $45,970 $50,752 2024
Global Citizenship Alliance OR$202,768 President & Ceo $23,661 $24,197 2023
Aice Inc MD$223,203 Executive Director $166,818 $166,818 2024
The Hyogo Business & Cultural Center WA$225,136 Executive Director $107,805 $100,577 2025
Inside The Middle East Inc MD$230,928 President $15,350 $15,803 2023
Oxford Consortium For Human Rights Inc CT$232,113 Treasurer (Former) $10,000 $10,029 2024
Damou Christian Mission Inc IN$236,641 Field Director $22,300 $25,897 2023
Santa Cruz Breakers Inc CA$238,817 Board Member $30,000 $26,995 2025
Osgood Center For International Studies DC$241,075 President $75,000 $72,476 2023
Japan-america Society Of PA$174,087 Executive Director $47,736 $50,918 2024
Japan Society Of Boston Inc MA$168,092 Executive Director $63,461 $62,799 2023
Partnership International Inc DC$167,065 Senior Engineer - Solar & Wind $33,064 $31,035 2024
Manhattan His Association KS$265,413 Executive Director/secretary $65,500 $73,738 2025
Macgillivray Freeman Films Educational CA$275,528 Co-executive Director $16,500 $15,240 2024
Forming Sustainable Development Foundations Inc $146,122 Board Chair $12,000 $12,000 2024
Tulsa Global Alliance OK$283,856 Executive Director $36,755 $43,290 2024
Idti Inc FL$284,476 International Consultant $127,500 $128,116 2024
Gulf Coast Citizen Diplomacy Council Inc FL$291,084 Executive Director $70,965 $71,308 2024
Interfaith Peace Builders DC$293,845 Managing Director (Thru 11/22) $78,218 $75,586 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to MD cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to MD cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default86th
Total compensation (D + F), as reported (no adjustments)86th
Reportable pay only (column D), adjusted86th
All sources (D + E + F), adjusted86th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Caroline Mays) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 22 similarly situated organizations (Same NTEE sector (Q20), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $92,333 is reasonable (approximately the 86th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.