Executive Director / CEO
This analysis benchmarks the total compensation of Carol Campbell, Executive Director / CEO ($20,043) against every comparable organization that fit the selection criteria — 420 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.
Compensation sits at approximately the 24th percentile of comparable organizationsbelow the typical range for comparable organizations
Benchmarked executive: Carol Campbell — reported title “VICE PRESIDENTTREASURER”, selected as the organization's highest-paid individual — no exact title match, so confirm this is a comparable role.
Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to TN cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.
| Organization | State | Revenue | Matched title | Comp (reported) | Comp (adjusted) | FY |
|---|---|---|---|---|---|---|
| Elfaro De Los Animales Inc | PR | $355,982 | Executive Director | $40,022 | $40,022 | 2024 |
| Greenmore Farm Animal Rescue Inc | PA | $354,282 | President | $136,631 | $126,283 | 2025 |
| St Francis Pet Care Inc | FL | $354,167 | President | $43,254 | $39,799 | 2023 |
| Freedom Ride Rescue | NC | $359,014 | Executive Director | $23,400 | $23,681 | 2023 |
| Animal Shelter Of St Lucie County | FL | $353,501 | President | $44,775 | $41,199 | 2023 |
| Bettertogether Forever | CA | $353,316 | Executive Director | $79,792 | $67,485 | 2023 |
| Lakes Area Humane Society Inc | MN | $359,779 | Executive Director | $65,553 | $61,622 | 2024 |
| Dogs On Deployment | CA | $359,911 | President, Ceo | $59,236 | $48,662 | 2024 |
| South Pacific County Humane Society | WA | $352,781 | Shelter Manager | $48,192 | $42,260 | 2023 |
| Happy Compromise Farm And Sanctuary | NY | $360,070 | President | $15,600 | $13,807 | 2023 |
| Second Chance Sheridan Cat Rescue | WY | $351,477 | Director | $23,846 | $25,010 | 2023 |
| Assisi Animal Foundation | IL | $351,325 | Executive Dir. | $30,000 | $27,336 | 2025 |
| Westfield Homeless Cat Project | MA | $350,652 | President | $52,000 | $44,455 | 2024 |
| Nalas New Life Rescue Inc | FL | $350,560 | Executive Dir. | $33,600 | $30,916 | 2023 |
| Buckeye Bulldog Rescue | OH | $350,497 | Board President | $82,450 | $85,532 | 2023 |
| Oregon Pet Project | OR | $350,457 | Executive Director | $43,076 | $38,057 | 2024 |
| Wonder Dog Rescue | NY | $350,452 | Director | $90,000 | $77,370 | 2024 |
| Turkeys For Tomorrow | AL | $349,674 | Chief Operat | $12,500 | $13,226 | 2023 |
| Helotes Humane Society | TX | $349,522 | Executive Director | $10,000 | $9,516 | 2024 |
| Bailing Out Benji | IA | $363,212 | President | $70,751 | $73,699 | 2024 |
| Organization For The Responsible | PA | $363,279 | President | $1,900 | $1,756 | 2025 |
| Homeless Pets Foundation Inc | GA | $349,283 | President & Ceo | $2,000 | $1,913 | 2024 |
| Hoovers Hause All Dog Rescue | MS | $363,464 | Key Employee | $58,100 | $61,561 | 2024 |
| Standardbred Transition Alliance | OH | $349,045 | Administrator | $83,454 | $86,574 | 2023 |
| Fosters & Paws | CA | $348,916 | Pres/exec Di | $60,000 | $49,290 | 2024 |
Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to TN cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.
Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to TN cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.
Sensitivity — the subject's percentile under alternative compensation definitions:
| Basis | Subject percentile |
|---|---|
| Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default | 24th |
| Total compensation (D + F), as reported (no adjustments) | 23rd |
| Reportable pay only (column D), adjusted | 25th |
| All sources (D + E + F), adjusted | 24th |
If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.
Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:
Draft board minutes — executive compensation
Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.