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PeerBasis
Compensation Comparability Determination

Witkids Inc

Executive Director / CEO

EIN 271276677
TN · NTEE B90
FY ending 2024-06-30
June 9, 2026

This analysis benchmarks the total compensation of Sarah Hernholm, Executive Director / CEO ($86,885) against every comparable organization that fit the selection criteria — 372 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 87th percentile of comparable organizationswithin the typical range

Benchmarked executive: Sarah Hernholm — reported title “PRESIDENT”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

372 organizations qualified on sector, size, and geography 372 within the band form the benchmarked peer set.

Distribution of comparable compensation

$10 total compensation of comparable organizations → $280,513 $86,885
$11,76910th
$25,64025th
$48,606Median
$70,99175th
$96,72390th
$86,885This org · 87th
p10$11,769
p25$25,640
p50$48,606
p75$70,991
p90$96,723
$86,885

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to TN cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Peacemakers Inc CA$239,222 Founding Director $13,000 $10,995 2023
Shermont Manor MT$239,735 Ceo $19,661 $20,162 2024
Cleveland Municipal School District OH$239,927 Director $138,367 $139,422 2024
Forever R Children OH$237,961 Executive Di $4,000 $4,031 2024
Wings For Learning TX$240,694 Executive Di $54,000 $51,389 2024
Puerto Rico Alliance For Companion Animals Inc PR$237,207 Treasurer $3,600 $3,600 2024
Academy31 Inc NC$240,918 President $25,440 $25,007 2024
Potential Endeavors MN$241,289 President And Treasurer $15,000 $14,101 2024
Hack Ny Inc NY$241,537 Director $17,500 $15,044 2024
Coastal Interpretive Center WA$241,549 Executive Dir. $52,519 $46,054 2023
Creative Lives Inc VT$236,202 Executive Di $74,000 $70,859 2024
Joy Education Foundation OK$242,191 Executive Director $116,590 $122,136 2024
Ashtabula County Continued Education OH$242,364 Executive Director $55,643 $57,724 2023
Acton Academy Dc Foundation DC$235,484 Executive Dir. $77,250 $66,396 2023
Cultural Diversity Foundation Inc NV$235,353 President $3,010 $2,870 2024
Borromeo Project Inc NH$235,164 Executive Director $131,521 $118,946 2023
Law Schoolyes We Can CO$235,137 Executive Director $104,000 $97,674 2023
Wegoja Foundation SC$242,898 Executive Director $61,875 $61,410 2024
Alamo Area Christian Educators Inc TX$235,116 President/di $49,950 $47,535 2024
Empower Humanity Inc ID$234,407 Board Member $25,669 $25,978 2024
The Simple Vue Academy Charter School Inc GA$244,023 Executive Director $38,749 $37,066 2024
Once Upon Our Time Capsule IL$244,192 Co-founder Board Chair $53,335 $51,357 2023
Housing Leadership Of Palm Beach County FL$244,400 President & Ceo $125,465 $112,131 2024
Project Deep Association Inc MA$244,681 Executive Di $65,000 $54,136 2025
Tracy Chamber Of Commerce CA$244,979 Ceo $78,900 $66,730 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to TN cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to TN cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default87th
Total compensation (D + F), as reported (no adjustments)83rd
Reportable pay only (column D), adjusted88th
All sources (D + E + F), adjusted83rd

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Sarah Hernholm) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 372 similarly situated organizations (Same NTEE sector (B90), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $86,885 is reasonable (approximately the 87th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.