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PeerBasis
Compensation Comparability Determination

Hearts Speak Inc

Executive Director / CEO

EIN 272327189
NY · NTEE D20
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Lisa Tatsuko Prince, Executive Director / CEO ($28,000) against every comparable organization that fit the selection criteria — 24 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 38th percentile of comparable organizationswithin the typical range

Benchmarked executive: Lisa Tatsuko Prince — reported title “Executive Dir.”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

24 organizations qualified on sector, size, and geography 24 within the band form the benchmarked peer set.

Distribution of comparable compensation

$2,309 total compensation of comparable organizations → $88,538 $28,000
$7,84810th
$20,29625th
$33,516Median
$54,36675th
$76,32590th
$28,000This org · 38th
p10$7,848
p25$20,296
p50$33,516
p75$54,366
p90$76,325
$28,000

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to NY cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Lake Superior Steelhead Association MN$48,274 Secretary/gambling Mgr $83,110 $88,538 2025
Paws Of Franklin County Texas TX$48,783 Acting Executive Director $31,250 $34,594 2024
Friends Of Sunny Florida Animals Inc FL$47,346 P,sec,tr $25,000 $25,990 2024
Jackson County Conservation League MN$49,235 Gambling Manager $7,000 $7,654 2024
Unexpected Wildlife Refuge Inc NJ$45,473 Manager $23,400 $23,121 2024
Pawsitive Action Foundation Inc SC$44,304 Treasurer $2,000 $2,309 2024
New York State Veterinary Medical NY$43,402 Executive Director $13,411 $13,411 2024
Savage River Farms Inc MD$42,302 Director $63,983 $66,198 2024
The Puppy Up Foundation TN$42,122 President/director $3,221 $3,747 2024
Panda Paws Rescue WA$41,319 Director $75,000 $72,394 2025
Hairy Houdini Siberian Husky Rescue MI$55,030 President $18,692 $21,981 2023
Fort Bragg Groundfish Conservation Trust CA$55,638 Cfo $30,000 $28,668 2024
Scottsdale Equestrian Academy Inc AZ$56,905 President $35,000 $38,351 2023
Siamese Cat Rescue Center VA$57,172 Exec Directo $54,085 $56,301 2025
The Wild Neighbors Database Project CA$57,281 Treasurer $79,293 $78,010 2023
Minnesota Federated Humane Societies MN$38,543 Executive Director $78,000 $87,812 2023
Michigan Animal Health Foundation MI$37,794 Executive Director (Ended 3/24) $13,341 $15,239 2024
Fringe Benefits Thrift Store Inc WI$36,594 President $25,000 $28,894 2024
San Joaquin Zoological Society CA$35,894 Executive Director $45,372 $42,239 2025
Humane Society Of Richland Wilkin Co ND$60,587 Vice President $42,966 $53,721 2023
Pulaski County Humane Society MO$65,959 Shelter Manager $26,880 $32,437 2023
Friends Of Ridgefield National WA$67,067 Executive Director $51,626 $51,151 2024
The Buddy Fund Inc NY$69,412 Director $8,300 $8,300 2024
Northwest Animal Rights Network WA$71,406 Mission Advancement Director $51,946 $51,468 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to NY cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to NY cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default38th
Total compensation (D + F), as reported (no adjustments)46th
Reportable pay only (column D), adjusted38th
All sources (D + E + F), adjusted29th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Lisa Tatsuko Prince) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 24 similarly situated organizations (Same NTEE major group (D), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $28,000 is reasonable (approximately the 38th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.