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PeerBasis
Compensation Comparability Determination

Latino Hotel Association

Executive Director / CEO

EIN 272374735
NM · NTEE S41
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Lynette Montoya, Executive Director / CEO ($7,600) against every comparable organization that fit the selection criteria — 527 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 5th percentile of comparable organizationsbelow the typical range for comparable organizations

Benchmarked executive: Lynette Montoya — reported title “PRESIDENT AND CEO”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

527 organizations qualified on sector, size, and geography 527 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1 total compensation of comparable organizations → $394,825 $7,600
$16,07410th
$41,93025th
$66,761Median
$93,39975th
$129,28290th
$7,600This org · 5th
p10$16,074
p25$41,930
p50$66,761
p75$93,399
p90$129,282
$7,600

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to NM cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Cactus & Pine Golf Course Superintendents Association AZ$272,346 Executive Director $80,810 $72,257 2024
Society Of Publication Designers Inc NY$272,523 Executive Director $100,000 $84,015 2024
Franklin County Home Builders NC$272,652 Executive Di $2,115 $2,091 2023
Oklahoma Business Ethics Consortium OK$272,670 Executive Director $79,020 $80,899 2024
Main Street Business Improvement CA$271,407 Exdir/secty/trs $69,088 $55,467 2024
Sunnyvale Downtown Association CA$272,720 Executive Director $110,000 $90,921 2023
Florida Association For Pupil FL$271,344 Exec Dir $18,326 $16,006 2024
Massachusetts Recreation And Park Associ MA$271,320 Executive Director $70,270 $57,197 2025
Truckers Service Association TX$273,129 President $1,500 $1,395 2024
The Medical Staff Of The Riverside CA$273,358 President $36,000 $28,902 2024
Handle District Corporation CA$270,499 Executive Dir. $71,444 $59,052 2023
Interstate 70 Mountain Corridor CO$270,375 Director $88,480 $78,882 2024
Charlottesville Business Innovation VA$274,073 Executive Director $76,667 $68,825 2024
Prosser Chamber Of Commerce WA$274,312 Executive Dir. $41,181 $34,280 2024
International Credit Union Regulators Network Inc WI$274,351 Executive Director $123,006 $122,966 2023
Quad Cities Foundation For Fair IL$274,541 Manager $129,654 $118,511 2024
Theatre Owners Of Mid-america TX$269,538 Executive Director $52,684 $50,445 2023
International Association For Colon AZ$269,488 Executive Dir. $48,000 $42,920 2024
Professional Travel Agents Of North VA$275,101 Treasurer $4,200 $3,770 2024
Pueblo West Chamber Of Commerce CO$275,151 Executive Director $27,738 $25,459 2023
Sheet Metal Contractors Assoc Of Central And Southern Nj NJ$268,411 Chapter Executive $41,207 $35,217 2023
Fulton County Economic Development OH$276,024 Executive Di $17,308 $16,605 2025
Taunton Area Chamber Of Commerce Inc MA$267,600 President $71,695 $59,900 2024
Adsc - West Coast Chapter OR$267,569 Administrator $44,400 $38,336 2024
American Association Of Corporate Optometrists GA$276,603 Executive Director $57,200 $55,053 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to NM cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to NM cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default5th
Total compensation (D + F), as reported (no adjustments)5th
Reportable pay only (column D), adjusted9th
All sources (D + E + F), adjusted4th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Lynette Montoya) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 527 similarly situated organizations (Same NTEE sector (S41), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $7,600 is reasonable (approximately the 5th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.