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PeerBasis
Compensation Comparability Determination

Good Shepherd Child Dev Center Inc

Executive Director / CEO

EIN 272951256
WV · NTEE P33
FY ending 2023-12-31
June 9, 2026

This analysis benchmarks the total compensation of Marcella L Kinder, Executive Director / CEO ($36,535) against every comparable organization that fit the selection criteria — 270 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 42nd percentile of comparable organizationswithin the typical range

Benchmarked executive: Marcella L Kinder — reported title “DIRECTOR”, selected as the organization's highest-paid individual — no exact title match, so confirm this is a comparable role.

How comparable organizations were selected

270 organizations qualified on sector, size, and geography 270 within the band form the benchmarked peer set.

Distribution of comparable compensation

$185 total compensation of comparable organizations → $343,046 $36,535
$10,74610th
$26,77725th
$40,782Median
$54,85675th
$66,74190th
$36,535This org · 42nd
p10$10,746
p25$26,777
p50$40,782
p75$54,856
p90$66,741
$36,535

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to WV cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Little Leaf Learning Center Inc NE$294,673 President $41,383 $39,929 2024
The Learning Tree Of Wellsboro PA$294,935 Exective Director $9,408 $8,416 2024
Muirs Little Scholars Inc PA$293,399 Exec Director $4,350 $4,006 2023
Christian Child Development Center Inc NC$295,755 President Amerita $171,500 $154,870 2025
First Baptist Church Denbigh Child VA$293,350 Executive Di $32,871 $28,472 2024
Second Home Learning Center VA$293,321 Executive Director $52,192 $45,208 2024
Clark County Parent Cooperative NV$296,285 Vice Preside $33,532 $29,375 2025
Dove's Nest Early Care And CO$298,392 Executive Di $68,946 $59,307 2024
Bethel Childrens Center Of Santa Rosa CA$298,421 Executive Dir. $48,065 $38,332 2023
Polkadots And Roses Childcare Center A Nj Nonprofit Corporation NJ$298,623 Parent $17,400 $13,937 2024
Little Ones Academy CA$298,948 President $23,286 $18,038 2024
Gsuc Child Development And Learning NY$289,841 Center Director $18,269 $15,247 2023
East Grand Community Services MO$289,731 Executive Di $31,498 $30,812 2023
St Paul Gillespie-selden Rural GA$289,177 Executive Di $36,690 $33,094 2024
It Takes A Village Inc NJ$288,918 Trustee $38,189 $31,491 2023
Brain Builders Early Childhood And NE$300,238 Vice President $1,610 $1,599 2023
Nonnie Hood Parent Resource Center Inc NY$300,287 Executive Director $65,253 $54,458 2023
Livingston Street Early Childhood Center NY$300,856 Executive Dir $30,065 $24,371 2024
Heppner Day Care Inc OR$287,357 Executive Dir. $69,800 $58,149 2024
Bancroft Daycare Inc IA$287,227 Treasurer $5,056 $4,966 2024
Storytime Childcare Center IA$287,184 Executive Director $75,500 $74,160 2024
Holmes Child Care Center Inc NC$301,975 Member/teacher $48,640 $45,086 2024
Immanuel Lutheran Church Child Care ND$286,062 Center Director $35,258 $35,736 2023
Lakin Foundation Child Development Center Of Griswold IA$303,127 Secretary/ceo $52,617 $51,683 2024
Breckenridge Montessori Inc CO$304,445 Executive Director $76,302 $65,635 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to WV cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to WV cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default42nd
Total compensation (D + F), as reported (no adjustments)36th
Reportable pay only (column D), adjusted43rd
All sources (D + E + F), adjusted41st

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Marcella L Kinder) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 270 similarly situated organizations (Same NTEE sector (P33), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $36,535 is reasonable (approximately the 42nd percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.