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PeerBasis
Compensation Comparability Determination

Focused Outreach Richmond Inc

Executive Director / CEO

EIN 273752391
VA · NTEE S20
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Melissa Canaday, Executive Director / CEO ($67,500) against every comparable organization that fit the selection criteria — 315 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 48th percentile of comparable organizationswithin the typical range

Benchmarked executive: Melissa Canaday — reported title “Executive Dir.”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

315 organizations qualified on sector, size, and geography 315 within the band form the benchmarked peer set.

Distribution of comparable compensation

$632 total compensation of comparable organizations → $258,327 $67,500
$17,88110th
$41,82825th
$68,317Median
$87,69575th
$119,57990th
$67,500This org · 48th
p10$17,881
p25$41,828
p50$68,317
p75$87,695
p90$119,579
$67,500

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to VA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
79th Street Corridor Neighborhood Initiave Inc FL$380,551 Executive Director $51,054 $49,673 2024
East Passyunk Avenue Business Improvement District PA$379,868 Executive Director $31,731 $32,772 2024
The Michigan Environmental Council MI$383,497 Former Presi $63,775 $68,176 2024
Mobu Enterprises Foundation Corp GA$383,520 Operations Manager $2,000 $2,144 2023
Communitycare Of Lyme NH$384,156 Executive Director (Former) $19,200 $17,888 2025
Main Street Oregon City OR$384,442 Executive Director $68,557 $65,938 2024
Kingsbridge Riverdale Van Cortland Development Co NY$384,653 Executive Director $37,668 $36,294 2023
Groundwork Bridgeport Inc CT$377,786 President And Ceo $146,150 $141,922 2024
Durham Central Park NC$377,564 Executive Dir. $86,377 $92,435 2024
Renew Moline Inc IL$385,922 Executive Director $132,242 $134,649 2024
First African Community Development Corporation GA$376,657 Executive Director $70,000 $72,896 2024
Flatland Productions Inc TX$386,794 Vp/secretary $112,800 $120,314 2023
Vp Community Impact Foundation MO$387,402 Director $139,313 $157,333 2023
Bison Boosters Club Of Milnor Nd ND$387,613 President $540 $632 2023
Vancouvers Downtown Association WA$387,829 Executive Director $90,000 $85,918 2023
West Brighton Community NY$388,047 Executive Di $80,000 $74,870 2024
Rebuild Johnston Square Neighborhood MD$373,940 Executive Dir. $75,000 $72,620 2024
San Antonio Fighting Back Inc TX$389,892 President/di $17,344 $18,499 2023
Carpenters For Hope Charitable MA$390,948 President $131,734 $126,224 2023
Centro Nueva Creacion PA$391,102 Director $45,040 $47,892 2023
Seedleaf Inc KY$392,362 Executive Director $65,000 $72,326 2024
Southern Palmetto Foundation SC$392,774 President And Ceo $79,281 $85,661 2024
City Center Waco TX$368,676 Executive Director $122,708 $127,126 2024
Havre De Grace Arts Collective Inc MD$368,009 Executive Director $70,000 $67,779 2024
Progeny Startups Inc TN$367,807 Executive Director $88,461 $96,303 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to VA cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to VA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default48th
Total compensation (D + F), as reported (no adjustments)51st
Reportable pay only (column D), adjusted50th
All sources (D + E + F), adjusted43rd

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Melissa Canaday) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 315 similarly situated organizations (Same NTEE sector (S20), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $67,500 is reasonable (approximately the 48th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.