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PeerBasis
Compensation Comparability Determination

Heritage Tourism Alliance Of Montgomery

Executive Director / CEO

EIN 320129151
MD · NTEE A80
FY ending 2023-06-30
June 9, 2026

This analysis benchmarks the total compensation of Sarah Rogers, Executive Director / CEO ($93,388) against every comparable organization that fit the selection criteria — 106 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 95th percentile of comparable organizationsabove the 90th percentile — board review recommended

Benchmarked executive: Sarah Rogers — reported title “Executive Dir.”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

106 organizations qualified on sector, size, and geography 106 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1,662 total compensation of comparable organizations → $110,442 $93,388
$12,01310th
$28,87425th
$50,931Median
$68,63675th
$83,75690th
$93,388This org · 95th
p10$12,013
p25$28,874
p50$50,931
p75$68,636
p90$83,756
$93,388

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to MD cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Three Rivers Carousel Foundation WA$209,800 Executive Director $75,195 $69,944 2024
Camp Paxson Preservation Project MT$208,048 Executive Dir. $30,000 $34,590 2023
Heritage Sylvania Inc OH$207,974 Executive Di $48,288 $54,705 2023
Sample-mcdougald House Preservation FL$210,507 Executive Di $53,625 $50,989 2025
Virginia Trust For Historic Preservation VA$207,370 Executive Dir. $74,424 $74,658 2024
Greater Oneonta Historical Society NY$210,971 Executive Dir. $59,545 $57,553 2023
Hawaiian Historical Society HI$212,439 Executive Di $78,204 $72,743 2024
Friends Of The Coronado IL$214,744 Executive Di $85,861 $87,699 2024
The Glenwood Springs Historical CO$215,330 Director $61,921 $61,686 2024
Iraq And America Entanglement Documentation Project VA$202,450 Director $13,179 $13,220 2024
Florida Trust For Historic Preservation FL$201,911 Ceo & President $109,911 $110,442 2023
Illinois Labor History Society IL$195,970 Director $40,935 $41,811 2024
Shenandoah Valley Black Heritage Project VA$223,260 Executive Director $49,494 $49,649 2024
Zachor Holocaust Remembrance Foundation NV$194,631 Trustee $60,077 $64,412 2023
Friends Of The Battleship North Carolina NC$223,913 Executive Director $26,244 $28,173 2024
The Bernard And Shirley Kinsey Foundation For Arts And Education CA$193,745 Vice President And General Manager $80,000 $71,770 2024
The Historic Stanley Home Foundatio CO$224,515 Executive Di $18,000 $18,462 2023
Moffett Field Historical Society CA$189,782 Executive Director $46,880 $40,973 2025
Young Preservationists Association Of Pittsburgh PA$228,825 Executive Director $82,046 $87,516 2023
Trust For Architectural Easements DC$189,152 President $77,891 $71,013 2024
Western New York Heritage Inc NY$229,630 Executive Director $55,000 $51,635 2024
African American Heritage Trail MA$229,827 Ceo $26,000 $24,274 2024
Coupeville Historic Waterfront WA$230,046 Executive Dir. $30,459 $28,332 2024
Preserve Chattanooga Inc TN$186,750 Executive Director $95,727 $104,541 2024
Historic Rittenhousetown Inc PA$231,918 Executive Director $64,773 $67,109 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to MD cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to MD cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default95th
Total compensation (D + F), as reported (no adjustments)95th
Reportable pay only (column D), adjusted95th
All sources (D + E + F), adjusted92nd

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Sarah Rogers) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 106 similarly situated organizations (Same NTEE sector (A80), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $93,388 is reasonable (approximately the 95th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.