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PeerBasis
Compensation Comparability Determination

Virginia Heartland Regional Economic Development Alliance

Executive Director / CEO

EIN 331555458
VA · NTEE S40
FY ending 2025-06-30
June 9, 2026

This analysis benchmarks the total compensation of Alexander Mccoy, Executive Director / CEO ($24,757) against every comparable organization that fit the selection criteria — 70 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 9th percentile of comparable organizationsbelow the typical range for comparable organizations

Benchmarked executive: Alexander Mccoy — reported title “EXECUTIVE DIRECTOR”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

70 organizations qualified on sector, size, and geography 70 within the band form the benchmarked peer set.

Distribution of comparable compensation

$5,508 total compensation of comparable organizations → $347,823 $24,757
$33,65010th
$59,77125th
$80,098Median
$108,63375th
$148,22490th
$24,757This org · 9th
p10$33,650
p25$59,771
p50$80,098
p75$108,633
p90$148,224
$24,757

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to VA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Jefferson County Tourism Commission MO$245,774 Key Employee $61,250 $68,966 2024
Maine Asphalt Pavement Association ME$244,900 Executive Director $39,500 $42,048 2024
Asociacion De Emprendedores CA$249,560 President $81,977 $77,476 2023
Massachusetts Brewers Guild Inc MA$251,223 Clerk/executive Director $133,656 $127,682 2024
National Tribal Gaming Commissioners WI$252,445 Executive Director $60,000 $68,583 2023
Ypo Wild West Regional Chapter Inc TX$237,394 Chapter Manager $82,875 $90,734 2023
National Utilities Diversity Council Inc CA$237,185 Executive Director $75,000 $68,848 2024
Sheet Metal Contractors Association PA$255,785 Executive Director $97,500 $103,365 2024
Pittsburgh Region Clean Citiesinc PA$235,011 Executive Di $53,014 $56,203 2024
Cybersecurity Association Inc MD$256,137 Executive Dir. $85,648 $87,639 2023
Carolina Loggers Association Inc NC$257,542 Executive Director $79,788 $87,643 2024
Florida Society For Health Care Risk Mgmt & Patient Safety FL$257,972 Executive Director $84,000 $81,728 2025
Asphalt Pavement Association Of New NM$258,966 Executive Di $149,200 $170,597 2024
Economic Club Of Kansas City KS$229,708 President And Executive Director $57,500 $66,038 2024
Massachusetts Facilities Admin Association Inc MA$229,578 Treasurer $11,875 $11,344 2024
Cuero Chamber Of Commerce & Agriculture TX$228,896 Executive Director $49,323 $52,451 2024
Dakota Institute For Business And SD$227,434 Ceo $159,655 $192,850 2023
Oklahoma Citys Adventure District OK$266,306 Director $65,385 $74,567 2025
Automobile Dealers Association Of KS$224,223 Chief Exec. $310,865 $347,823 2025
National Truck And Heavy Equipment CA$267,893 Director $6,000 $5,508 2024
Lakeshore Realtors Association Inc WI$222,401 Executive Director $73,405 $81,498 2024
Etma AZ$270,266 Managing/director $109,800 $115,575 2023
Hibernian Building Association Of MA$218,829 Clerk $15,813 $15,106 2024
Oswego Area Chamber Of Commerce IL$218,743 Executive Direc $72,726 $78,254 2023
Personalized Arthoplasty Society Inc GA$273,201 Executive Director $45,900 $49,063 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to VA cost of living and 2025 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to VA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default9th
Total compensation (D + F), as reported (no adjustments)9th
Reportable pay only (column D), adjusted13th
All sources (D + E + F), adjusted6th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Alexander Mccoy) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 70 similarly situated organizations (Same NTEE sector (S40), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $24,757 is reasonable (approximately the 9th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.