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PeerBasis
Compensation Comparability Determination

United Way Services Of Northern

Executive Director / CEO

EIN 340796452
OH · NTEE T70Z
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of George W S Hays, Executive Director / CEO ($27,951) against every comparable organization that fit the selection criteria — 117 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 21st percentile of comparable organizationsbelow the typical range for comparable organizations

Benchmarked executive: George W S Hays — reported title “EXECUTIVE DI”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

117 organizations qualified on sector, size, and geography 117 within the band form the benchmarked peer set.

Distribution of comparable compensation

$19 total compensation of comparable organizations → $152,404 $27,951
$13,04910th
$31,01525th
$45,494Median
$58,29875th
$74,87790th
$27,951This org · 21st
p10$13,049
p25$31,015
p50$45,494
p75$58,298
p90$74,877
$27,951

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to OH cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
United Way Of Virginia's Eastern VA$255,802 Executive Di $37,584 $34,262 2024
Healing Hearts Connection MN$255,664 Executive Di $57,048 $54,794 2023
Lowell Sun Charities Inc MA$255,574 President $36,000 $29,756 2025
Geneva Center Of Concern Inc NY$255,517 Executive Director $59,475 $50,742 2024
The Business Council Inc WI$256,993 Director $154,562 $152,404 2024
United Way Of Johnson County Inc TX$257,893 Exec Dir $42,308 $41,138 2023
United Way Of Hastings MN$254,009 Executive Director $49,180 $45,881 2024
Griffin Spalding County United Way GA$258,287 Executive Di $34,179 $33,406 2023
United Way Of Windham County Inc VT$253,430 Executive Dir. $75,281 $69,697 2025
Lewis & Clark Foundation MT$259,068 Executive Director $61,500 $62,591 2024
Donum Dei TX$251,920 Exec Dir & T $34,603 $32,681 2024
United Way Of Effingham Cnty Inc IL$261,026 Cpo $40,389 $36,523 2025
United Way Of Spencer IA$261,135 Secretary $10,000 $10,071 2025
Lake Park Friends Ltd WI$261,249 Administrator $20,607 $20,920 2023
United Way Of Stanly County Inc NC$261,904 Former Executive Director $61,000 $59,509 2024
Kishwaukee United Way IL$249,389 Frmr Exec Dir $70,300 $63,571 2025
Demopolis City Schools Foundation AL$263,711 Executive Di $28,966 $28,783 2025
United Way Of Whitewater Valley Inc IN$247,353 President $73,146 $72,829 2024
United Way Of Southington Inc CT$247,202 Executive Director $40,000 $36,455 2023
The Community Chest Of Englewood NJ$246,442 Executive Director $76,300 $64,319 2024
Dubois Area United Way PA$241,634 Executive Director $41,200 $39,937 2023
Community Parent Center NY$241,240 Director $67,500 $56,104 2025
Schostak Family Support Foundation MI$240,909 Secretary $26,189 $25,522 2024
Children Of Deaf Adults CA$275,428 Vice-president $5,400 $4,533 2023
United Way Of South Central Illinois IL$278,145 Executive Dir. $61,005 $58,298 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to OH cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to OH cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default21st
Total compensation (D + F), as reported (no adjustments)19th
Reportable pay only (column D), adjusted25th
All sources (D + E + F), adjusted15th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (George W S Hays) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 117 similarly situated organizations (Same NTEE sector (T70), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $27,951 is reasonable (approximately the 21st percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.