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PeerBasis
Compensation Comparability Determination

Heartline Pregnancy Center Inc

Executive Director / CEO

EIN 351620996
IN · NTEE E400
FY ending 2023-12-31
June 9, 2026

This analysis benchmarks the total compensation of Brenda Whitehead, Executive Director / CEO ($16,923) against every comparable organization that fit the selection criteria — 141 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 1st percentile of comparable organizationsbelow the typical range for comparable organizations

Benchmarked executive: Brenda Whitehead — reported title “Executive Dir.”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

141 organizations qualified on sector, size, and geography 141 within the band form the benchmarked peer set.

Distribution of comparable compensation

$878 total compensation of comparable organizations → $254,441 $16,923
$39,68010th
$48,89125th
$59,411Median
$70,87575th
$81,32890th
$16,923This org · 1st
p10$39,680
p25$48,891
p50$59,411
p75$70,875
p90$81,328
$16,923

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to IN cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Pregnancy Help Center Of Rice Lake WI$492,736 Director $63,225 $62,614 2023
Heart Of The Valley Birth&beyond OR$495,843 Executive Director $57,350 $50,503 2023
Hope Services OR$497,394 Executive Di $47,869 $40,945 2024
Nevada Obstetrical Charity Clinics NV$497,484 Secretary $79,878 $73,747 2024
Cornerstone Pregnancy Care Services PA$487,402 Exec Directo $67,843 $60,708 2025
Avenues Pregnancy Clinic CA$485,094 Executive Dir. $83,000 $66,013 2024
Alternacare OH$484,906 Medical Director $900 $878 2024
Birth And Womens Health Center Inc KS$483,895 Key Employee $139,587 $138,896 2024
Options Pregnancy Resource Centers Inc OR$483,376 Chief Executive Officer $83,457 $73,493 2023
New Hope Pregnancy Care Center TN$505,635 Chief Executive Officer $51,325 $49,690 2024
The Sparrow Fund PA$481,942 Secretary $80,297 $75,932 2023
Gynuity Health Projects Inc NY$480,993 President $204,898 $175,572 2023
Community Pregnancy Clinic CA$508,476 Executive Director $87,000 $69,194 2024
Global Birthing Home Foundation KS$509,084 Executive Director $60,000 $61,467 2023
Hope Resource Center Inc IN$479,153 Director $67,200 $67,200 2023
Cabot Crisis Pregnancy Center AR$478,996 Executive Dir. $44,356 $47,279 2023
Augusta Care Pregnancy Center GA$477,640 Executive Di $29,610 $27,422 2024
Avenues For Women Inc KY$473,989 Ceo/president $54,476 $53,907 2024
Compassion Pregnancy Center MI$515,365 Executive Director $75,392 $71,674 2024
Wellmama Inc OR$515,688 Executive Director $86,618 $74,088 2024
Caldwell Pregnancy Care Center Inc NC$516,001 Executive Director $43,819 $41,703 2024
Crisis Pregnancy Center Of IN$516,693 Executive Dir. $59,411 $59,411 2023
Hope Life Center IL$471,306 Executive Di $67,784 $61,379 2024
Grace Place For Women Inc NM$517,287 Executive Director $61,909 $63,142 2023
Ashland Care Center Inc OH$518,845 Executive Di $74,079 $72,268 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to IN cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to IN cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default1st
Total compensation (D + F), as reported (no adjustments)1st
Reportable pay only (column D), adjusted2nd
All sources (D + E + F), adjusted1st

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Brenda Whitehead) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 141 similarly situated organizations (Same NTEE sector (E40), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $16,923 is reasonable (approximately the 1st percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.