Live preview — download the board-ready PDF to attach to your minutes.Download the free PDF
Email yourself a copy:
PeerBasis
Compensation Comparability Determination

Bloomington-normal Plumbing & Heating

Executive Director / CEO

EIN 371101208
IL · NTEE S41
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Beverly Potts, Executive Director / CEO ($33,146) against every comparable organization that fit the selection criteria — 395 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 23rd percentile of comparable organizationsbelow the typical range for comparable organizations

Benchmarked executive: Beverly Potts — reported title “EXECUTIVE DIREC”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

395 organizations qualified on sector, size, and geography 395 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1 total compensation of comparable organizations → $284,329 $33,146
$11,59410th
$37,65025th
$63,061Median
$87,56575th
$123,93890th
$33,146This org · 23rd
p10$11,594
p25$37,650
p50$63,061
p75$87,565
p90$123,938
$33,146

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to IL cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Southern Berkshire Chamber Of MA$203,391 Executive Dir. $66,000 $62,109 2023
Certified Pest Control Operators Of Geor GA$203,348 Executive Director $37,048 $37,891 2024
American Institute Of Architecture Eastern Oklahom OK$203,816 Executive Director $82,409 $95,028 2023
Alliance For Gray Market & Counterfeit DC$203,863 Executive Director $130,494 $119,919 2023
American Society For Surgery Of The Hand IL$204,576 Ceo/executive Vp $96,961 $96,961 2024
Des Moines Downtown Chamber Of Commerce IA$204,780 Executive Director $28,700 $32,909 2023
Virginia Association Of Independent VA$202,244 Executive Dir. $108,934 $106,987 2024
Association Of Extremity Nerve Surgeons TX$202,068 Director $53,722 $56,276 2023
Independent Electrical Contractors CO$201,942 Executive Director $124,001 $120,944 2024
North Coast Fishermens Cable Committee CA$201,795 President $4,319 $3,794 2024
Wall & Ceiling Industry Advancement Fund MO$205,355 Executive Director $36,684 $40,689 2023
Massachusetts Association Of MA$201,599 Executive Di $137,500 $125,682 2024
Americans For Food And Beverage Choice DC$205,591 Principal Officer $158,319 $141,315 2024
Wisconsin Badger Chapter Club Management WI$201,353 Managing Director $58,940 $62,612 2024
Medical Staff Of Research MO$205,781 President $20,000 $22,184 2023
Chemical Alliance Zone Inc WV$200,945 Executive Director $178,250 $196,313 2024
Association Of Health Care MO$200,730 Executive Director $5,416 $6,007 2023
Oakland Vietnamese Chamber Of Commerce CA$206,602 Executive Director $75,000 $65,875 2024
Fishermans Wharf Association CA$206,829 President & Ceo $12,000 $10,540 2024
Tennessee Infrastructure Alliance TN$200,000 Executive Director $90,000 $96,227 2024
Digital Energy Council DC$200,000 Board Member,exec Dir,president $25,000 $22,974 2023
Society For Cardiovascular Angiography DC$207,107 Chief Executive Officer $64,914 $59,653 2023
Apparel Industry Board Inc IL$207,450 Exec Director $41,667 $42,898 2023
Central New York Defense Alliance Ltd NY$199,533 Secretary And Exec. Director Emeritus $11,325 $10,409 2024
Pennsylvania State Assn Of County PA$199,332 Secretary/tr $20,125 $20,414 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to IL cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to IL cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default23rd
Total compensation (D + F), as reported (no adjustments)22nd
Reportable pay only (column D), adjusted24th
All sources (D + E + F), adjusted20th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Beverly Potts) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 395 similarly situated organizations (Same NTEE sector (S41), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $33,146 is reasonable (approximately the 23rd percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.