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PeerBasis
Compensation Comparability Determination

United Way Of Northeast Michigan

Executive Director / CEO

EIN 381608840
MI · NTEE T70Z
FY ending 2023-12-31
June 9, 2026

This analysis benchmarks the total compensation of Joseph W Gentry Ii, Executive Director / CEO ($36,000) against every comparable organization that fit the selection criteria — 97 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 41st percentile of comparable organizationswithin the typical range

Benchmarked executive: Joseph W Gentry Ii — reported title “EXECUTIVE DI”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

97 organizations qualified on sector, size, and geography 97 within the band form the benchmarked peer set.

Distribution of comparable compensation

$2,706 total compensation of comparable organizations → $151,902 $36,000
$15,58110th
$28,68925th
$39,382Median
$55,69175th
$69,51290th
$36,000This org · 41st
p10$15,581
p25$28,689
p50$39,382
p75$55,691
p90$69,512
$36,000

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to MI cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Calumet Area Community Health Foundation Inc WI$195,451 President $20,700 $20,344 2024
United Way Of Franklin County TN$195,004 Executive Director $35,375 $36,025 2023
United Way Of Coles County Inc IL$194,923 Executive Director $41,600 $38,487 2024
Rhea County United Way TN$197,461 Executive Director $40,000 $39,566 2024
Matagorda County United Way TX$194,072 Executive Director $58,110 $54,701 2024
Callaway County United Way MO$198,210 Executive Director $39,991 $39,860 2024
United Way Of The Coalfield Inc KY$193,734 Executive Di $49,423 $51,444 2023
United Way Of Fulton County OH$193,032 Administrato $63,000 $64,647 2023
Breast Cancer Eradication Initiative Inc TN$200,539 Executive Director $12,000 $11,870 2024
Mennen Environmental Foundation CA$191,557 Executive Dir. $40,000 $33,464 2023
The Luxury Education Foundation NY$191,252 Employee $130,000 $113,810 2023
Atchison United Way Board KS$200,949 Executive Director $8,620 $8,538 2025
Vernacular Video Mission International Inc MN$190,832 Executive Director $62,640 $58,246 2024
United Way Of Dodge County Inc WI$201,720 Executive Director $18,375 $17,593 2025
United Way Of Rockbridge Inc VA$190,380 Executive Director $38,000 $35,547 2023
Equality Illinois IL$190,104 Secretary/ Ceo $147,094 $140,104 2023
Stearns Electric Association Trust MN$202,713 Ceo - Stearns Electric Association $116,317 $108,158 2024
United Way Of Whitman County WA$188,519 Executive Director $51,624 $43,494 2024
Pennsylvania Hunt Cup Committee PA$187,672 Race Directo $31,000 $28,341 2025
Jamestown United Way ND$187,625 Executive Director $23,850 $24,630 2024
United Way Of Dodge City Inc KS$187,579 Executive Director $52,530 $53,404 2024
Angels On The Bay Inc NY$205,028 Vp $34,692 $29,501 2024
United Way Of Western Crawford County PA$186,732 Executive Director $66,950 $62,828 2024
Gleaners Of South Lake County Inc IN$185,696 Dir/treas. $17,865 $18,253 2023
Insaan Group NY$210,885 Chief Executive Officer $31,681 $26,940 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to MI cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to MI cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default41st
Total compensation (D + F), as reported (no adjustments)36th
Reportable pay only (column D), adjusted43rd
All sources (D + E + F), adjusted34th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Joseph W Gentry Ii) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 97 similarly situated organizations (Same NTEE sector (T70), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $36,000 is reasonable (approximately the 41st percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.