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PeerBasis
Compensation Comparability Determination

Holland Area Arts Council

Executive Director / CEO

EIN 382420156
MI · NTEE A26Z
FY ending 2024-09-30
June 9, 2026

This analysis benchmarks the total compensation of Carol Vredeveld, Executive Director / CEO ($15,538) against every comparable organization that fit the selection criteria — 58 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 9th percentile of comparable organizationsbelow the typical range for comparable organizations

Benchmarked executive: Carol Vredeveld — reported title “SECRETARY”, selected as the organization's highest-paid individual — no exact title match, so confirm this is a comparable role.

How comparable organizations were selected

58 organizations qualified on sector, size, and geography 58 within the band form the benchmarked peer set.

Distribution of comparable compensation

$492 total compensation of comparable organizations → $152,847 $15,538
$25,12610th
$39,04625th
$54,759Median
$69,18675th
$81,37390th
$15,538This org · 9th
p10$25,126
p25$39,046
p50$54,759
p75$69,186
p90$81,373
$15,538

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to MI cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Vox Populi Inc PA$345,512 Executive Di $59,367 $59,052 2023
Craftnow Philadelphia PA$345,464 Executive Director $90,913 $87,836 2024
Kodiak Baranof Productions Inc AK$343,839 Exec Director $53,158 $49,238 2024
Greater Denton Arts Council Inc TX$351,567 Director $71,000 $70,841 2023
Eastern Oregon Regional Arts Council OR$354,565 Executive Director $42,444 $38,187 2024
Iredell Arts Council Inc NC$336,389 Executive Di $36,607 $36,646 2024
Bossier Arts Council LA$357,335 Executive Di $34,833 $38,258 2023
Greenwich Arts Council Inc CT$328,339 Executive Di $115,000 $101,772 2025
Allied Arts Of Whatcom County WA$366,470 Executive Director $84,828 $71,683 2025
Missoula Cultural Council MT$371,037 Executive Dir. $78,110 $81,574 2024
Chicago Cultural Alliance IL$374,863 Executive Dir. $80,927 $77,081 2024
Bayou Regional Arts Council LA$316,139 Exec Director $62,615 $66,799 2024
Humboldt Arts Council Inc CA$316,093 Executive Director $71,267 $59,621 2024
West Valley Arts Council AZ$315,816 Executive Di $70,000 $67,149 2023
Milwaukee Artist Resource Network WI$315,569 Executive Director $16,077 $16,267 2024
Haywood County Arts Council Inc NC$382,460 Executive Di $43,270 $43,316 2024
Brooklyn Arts Music Academy NC$385,194 Executive Di $47,480 $46,305 2025
The Branson Arts Council Inc MO$308,013 Executive Director $11,250 $11,544 2024
Riverside Arts Council CA$389,080 Secretary/exedi $100,000 $81,502 2025
Central California Art League Inc CA$390,680 Secretary $45,676 $38,212 2024
Arts Council Of Greenwood County SC$390,723 Executive Di $51,993 $52,551 2024
Newton Cultural Alliance Inc MA$391,524 Managing Director $50,000 $44,816 2023
Cultureworks MI$298,348 Executive Di $61,257 $59,678 2025
Monroe Council Of The Arts Corporation FL$395,461 Executive Director $91,700 $83,460 2024
Charleston Artist Guild SC$396,366 Business Manager/director $45,177 $45,662 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to MI cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to MI cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default9th
Total compensation (D + F), as reported (no adjustments)9th
Reportable pay only (column D), adjusted9th
All sources (D + E + F), adjusted9th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Carol Vredeveld) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 58 similarly situated organizations (Same NTEE sector (A26), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $15,538 is reasonable (approximately the 9th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.