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PeerBasis
Compensation Comparability Determination

Dane Buy Local Inc

Executive Director / CEO

EIN 383855656
WI · NTEE S41
FY ending 2023-12-31
June 10, 2026

This analysis benchmarks the total compensation of Paula Severson, Executive Director / CEO ($15,231) against every comparable organization that fit the selection criteria — 322 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 16th percentile of comparable organizationsbelow the typical range for comparable organizations

Benchmarked executive: Paula Severson — reported title “EXECUTIVE DI”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

322 organizations qualified on sector, size, and geography 322 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1 total compensation of comparable organizations → $200,775 $15,231
$10,23310th
$30,85825th
$54,560Median
$73,55175th
$101,06790th
$15,231This org · 16th
p10$10,233
p25$30,858
p50$54,560
p75$73,551
p90$101,067
$15,231

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to WI cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Rogersville-hawkins Co Chamber Of Commerce Inc TN$177,576 Exec Dirctor $76,223 $74,516 2024
Window Coverings Association Of Ame NC$177,588 Ed $86,120 $85,205 2023
International Federation Of Dental Hygienists MD$177,618 President $13,900 $12,443 2023
Georgia Craft Brewers Guild Inc GA$177,836 Executive Di $78,600 $73,503 2024
Bell Buckle Chamber Of Commerce TN$178,004 President $6,000 $5,715 2025
Nodaway County Economic Development Corp MO$176,631 Executive Director $100,011 $101,427 2023
National Black Professional Lobbyist Association AL$178,875 Executive Director $32,500 $33,619 2023
Utah Petroleum Marketers UT$178,928 State Execut $69,000 $65,680 2024
Alexandria Bay Chamber Of Commerce Inc NY$175,230 Executive Director $57,100 $47,988 2024
Greene County Economic Development Corp IN$179,871 Executive Director $71,087 $69,722 2024
Prescott Downtown Partnership Inc AZ$174,908 Executive Dir. $45,175 $40,407 2024
Small Business Council Of America Inc GA$173,977 Secretary $9,000 $8,665 2023
Delaware Food Industry Council DE$173,788 Executive Director $158,583 $144,416 2024
St Bernard Chamber Of Commerce LA$181,286 Ceo $60,833 $62,300 2024
Mountain Laurel Chamber Of Commerce PA$182,329 Executive Director $34,798 $32,275 2024
Texas Business Roundtable TX$182,354 Exec Director $66,000 $63,216 2023
The Hundred Year Association Of Ny Inc CT$182,749 President $35,250 $30,739 2024
Adult Day Health Care Council Inc NY$183,162 Executive Director $7,024 $5,903 2024
Acec-ri American Council Of RI$183,283 Executive Di $75,000 $68,861 2023
Home Builders Association Of Hickory-catawba Valley Inc NC$183,432 Executive Officer $56,782 $56,179 2023
West Plains Chamber Of Commerce WA$171,397 Executive Director $71,610 $59,629 2024
Butler County Medical Society OH$183,653 Exec Assistant $15,000 $14,776 2024
Medical Toxicology Foundation AZ$185,030 Executive Director/board M $39,714 $35,523 2024
Mosinee Area Chamber Of Commerce Inc WI$169,850 Executive Director $61,787 $61,787 2023
Colorado Civil Justice League CO$185,106 Executive Director $77,000 $70,697 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to WI cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to WI cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default16th
Total compensation (D + F), as reported (no adjustments)15th
Reportable pay only (column D), adjusted19th
All sources (D + E + F), adjusted14th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Paula Severson) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 10, 2026, comparing compensation against 322 similarly situated organizations (Same NTEE sector (S41), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $15,231 is reasonable (approximately the 16th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 10, 2026.