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PeerBasis
Compensation Comparability Determination

Wisconsin Newspaper Association Inc

Executive Director / CEO

EIN 390715140
WI · NTEE S41
FY ending 2023-12-31
June 9, 2026

This analysis benchmarks the total compensation of Beth Bennett, Executive Director / CEO ($151,875) against every comparable organization that fit the selection criteria — 543 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 89th percentile of comparable organizationswithin the typical range

Benchmarked executive: Beth Bennett — reported title “EXECUTIVE DIRECTOR”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

543 organizations qualified on sector, size, and geography 543 within the band form the benchmarked peer set.

Distribution of comparable compensation

$437 total compensation of comparable organizations → $394,952 $151,875
$23,84010th
$50,75025th
$78,652Median
$113,87575th
$157,30790th
$151,875This org · 89th
p10$23,840
p25$50,750
p50$78,652
p75$113,875
p90$157,307
$151,875

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to WI cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Housing Contractors Of California CA$386,344 Dir. Of Risk Mgmt $166,916 $138,010 2023
The Georgia Association Of Conven- GA$387,454 Executive Di $118,070 $113,674 2023
West Bend Area Chamber Of Commerce WI$384,995 President & $84,460 $84,460 2023
Ranson Convention & Visitors Bureau WV$384,891 Executive Director $67,627 $68,101 2024
Northeast Ms Board Of Realtors MS$384,769 Executive Di $62,378 $64,613 2024
International Association Of IL$388,116 Ceo $102,125 $90,971 2025
Colorado Springs Forward CO$383,700 Chairman $130,955 $116,786 2024
South Carolina Funeral Directors Association Inc SC$383,410 Executive Director $45,000 $43,662 2024
Renewable Hydrogen Alliance OR$383,231 Executive Director $77,316 $66,778 2024
Cen-tex African American Chamber Of Commerce Inc TX$383,036 Executive Director $71,926 $68,892 2023
Alabama Cancer Congress MD$383,020 Board Member $2,000 $1,739 2024
Corrections Usa FL$382,299 Chairman $54,000 $48,574 2023
Element 8 WA$382,211 Executive Director $89,334 $76,584 2023
Metro West Council Of Government IL$390,859 Executive Di $152,084 $135,473 2025
Universal Stylus Initiative Inc MA$391,333 Executive Director $125,500 $104,887 2024
Innovation Tri-valley Leadership CA$391,544 Ceo $102,692 $80,346 2025
The Management Round Table VA$380,750 Interim Executive Director $32,883 $29,529 2024
Cottleville Weldon Spring Chamber MO$392,042 Executive Director $83,055 $84,231 2023
Oxford Visitors And Convention OH$392,229 Exec. Direct $60,085 $60,936 2023
Greater Augusta Regional Chamber Of VA$380,216 President/ce $86,800 $77,947 2024
Defined Contribution Alternatives Association DC$380,133 President $239,600 $195,549 2024
Concilio Hispano De Empresas CO$380,038 President & Ceo $131,538 $117,306 2024
Provider Alliance For Community Service TX$378,644 Executive Director $125,748 $116,988 2024
Greater Stillwater Chamber Of Comme MN$378,463 Presidentexecutive Director $49,862 $45,822 2024
Business For A Fair Minimum Wage Inc MD$394,082 President & Ceo $149,000 $129,557 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to WI cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to WI cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default89th
Total compensation (D + F), as reported (no adjustments)85th
Reportable pay only (column D), adjusted90th
All sources (D + E + F), adjusted87th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Beth Bennett) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 543 similarly situated organizations (Same NTEE sector (S41), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $151,875 is reasonable (approximately the 89th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.