Live preview — download the board-ready PDF to attach to your minutes.Download the free PDF
Email yourself a copy:
PeerBasis
Compensation Comparability Determination

Heart Of The Valley Chamber Of Commerce

Executive Director / CEO

EIN 390806130
WI · NTEE S41
FY ending 2025-06-30
June 9, 2026

This analysis benchmarks the total compensation of Nicci Sprangers, Executive Director / CEO ($96,290) against every comparable organization that fit the selection criteria — 538 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 58th percentile of comparable organizationswithin the typical range

Benchmarked executive: Nicci Sprangers — reported title “Executive Dir.”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

538 organizations qualified on sector, size, and geography 538 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1 total compensation of comparable organizations → $417,376 $96,290
$29,78110th
$56,39925th
$85,279Median
$125,40175th
$179,42090th
$96,290This org · 58th
p10$29,781
p25$56,399
p50$85,279
p75$125,401
p90$179,420
$96,290

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to WI cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Anderson Valley Winegrowers Association Inc CA$408,095 Executive Director $98,601 $83,683 2024
Utah Plumbing & Heating Contractors UT$408,455 Executive Director $79,080 $79,549 2024
Tarpon Springs Merchants Association Inc FL$407,835 President $8,450 $7,802 2024
Michigan Mortgage Lenders Association MI$407,536 Chief Executive Officer $96,943 $98,346 2024
Blue Valley Farm Show Inc PA$409,333 President $2,119 $2,077 2024
Cary-grove Area Chamber Of Commerce IL$406,788 President/ceo/secretary $99,250 $95,901 2024
Grand Forks Downtown Development Associa ND$406,744 President/ceo $80,567 $89,465 2023
Venango County Fair Inc PA$409,736 Treasurer $12,180 $11,938 2024
International Association Of Animal PA$405,782 Executive Director $102,923 $100,878 2024
Healthcare Laundry Accreditation Council SD$410,762 Executive Director $144,260 $156,481 2024
Vineland Downtown Improvement District Management Corporation NJ$411,178 Executive Director $83,239 $73,045 2024
Natchez Inc MS$404,949 Executive Director $183,000 $206,238 2023
New Mexico Information Technology And NM$404,728 Executive Director $114,948 $121,513 2024
Mechanical Contractors Assn Of IA$404,675 Executive Director $13,989 $15,499 2023
National Association Of Travel WI$411,841 Executive Director Thru June $70,562 $72,429 2024
Staffing Services Association Of Il IL$404,500 Executive Director $50,500 $50,237 2023
Madison County Chamber Of Commerce IA$403,434 Executive Dir. $65,388 $70,368 2024
Utility Contractors Association Of OR$403,221 Executive Director $89,400 $81,598 2024
Boise Farmers Market Inc ID$402,996 Executive Director $81,650 $85,369 2024
San Diego Military Advisory Council CA$402,363 President & Ceo $100,000 $87,377 2023
Fp2 Inc IL$401,909 Executive Director $80,000 $77,301 2024
Hartselle Area Chamber Of Commerce AL$401,838 President & Ceo $42,772 $46,757 2023
Medical Staff Of University Of CA$414,604 President $48,000 $40,737 2024
Conference On Asian Pacific American Leadership DC$401,759 Managing Director $86,744 $77,025 2023
Mountain Brook Chamber Of Commerce Inc AL$415,379 Executive Director (Left June 2024) $122,496 $130,068 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to WI cost of living and 2025 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to WI cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default58th
Total compensation (D + F), as reported (no adjustments)56th
Reportable pay only (column D), adjusted60th
All sources (D + E + F), adjusted54th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Nicci Sprangers) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 538 similarly situated organizations (Same NTEE sector (S41), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $96,290 is reasonable (approximately the 58th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.