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PeerBasis
Compensation Comparability Determination

Sister Bay Advancement Association

Executive Director / CEO

EIN 390888403
WI · NTEE S41
FY ending 2024-12-31
June 13, 2026

This analysis benchmarks the total compensation of Elin Soderberg-guger, Executive Director / CEO ($53,131) against every comparable organization that fit the selection criteria — 542 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 21st percentile of comparable organizationsbelow the typical range for comparable organizations

Benchmarked executive: Elin Soderberg-guger — reported title “COMM COORDIN”, selected as the organization's highest-paid individual — no exact title match, so confirm this is a comparable role.

How comparable organizations were selected

542 organizations qualified on sector, size, and geography 542 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1 total compensation of comparable organizations → $406,618 $53,131
$31,58210th
$60,22425th
$88,913Median
$130,64675th
$182,53490th
$53,131This org · 21st
p10$31,582
p25$60,224
p50$88,913
p75$130,646
p90$182,534
$53,131

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to WI cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
American Concrete Pavement NY$458,268 Executive Di $95,582 $82,702 2024
Oregon Society Of Medical Oncology WA$457,317 Exec V. Pres $162,700 $139,479 2024
Nevada Rural Electric Association NV$459,040 Executive Director $164,976 $158,343 2024
Grand County Board Of Realtors CO$459,320 Executive Dir. $92,340 $84,782 2024
Whatcom Business Alliance WA$459,458 Executive Director $124,327 $106,582 2024
Texas Grazing Land Coalition Inc TX$455,646 Executive Director $76,500 $73,273 2024
Dayton Agricultural & Mech Assoc PA$460,350 President $1,680 $1,604 2024
League City Chamber Of Commerce TX$461,383 President/ce $43,077 $42,478 2023
Illinois Solar Energy Association IL$462,254 Executive Director $119,000 $112,021 2024
Greater Ocean City Golf Association MD$462,314 Managing Director $90,000 $80,567 2024
Edc Team Jefferson WA$453,507 Executive Director $97,177 $85,768 2023
Sandy Springs Perimeter Chamber Of GA$462,685 President & Ceo $124,200 $119,576 2024
Kelso Longview Chamber Of Commerce WA$462,716 Ceo $79,740 $70,378 2023
Cfa Society Of Minnesota MN$462,913 Executive Director $106,721 $103,955 2023
Louisiana Casino Association Inc LA$452,921 Executive Director $291,157 $306,984 2024
California Wind Energy Association CA$452,468 Exec Dir/sec $124,235 $102,720 2024
International Geosynthetics Society TX$452,273 Executive Director $55,571 $53,227 2024
Trebic Inc NC$463,665 Director/president $91,705 $90,730 2024
Transportation Marketing & Sales Associa OH$451,754 Executive Dir. $100,008 $101,424 2024
Liberty County Chamber Of Commerce Inc GA$451,725 Executive Director $114,328 $110,072 2024
Sustain Socal (Fka Sustain Oc) CA$451,607 President $256,366 $211,969 2024
Central Valley Business Federation CA$451,104 Ceo $158,180 $130,786 2024
Ceo Roundtables Of Minnesota Inc MN$464,858 Ceo & President $150,000 $146,113 2023
The Real Estate Valuation Advocacy DC$465,210 Secretary $223,850 $188,091 2024
Warren County Chamber Of Business PA$450,619 President/ceo $110,529 $105,541 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to WI cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to WI cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default21st
Total compensation (D + F), as reported (no adjustments)20th
Reportable pay only (column D), adjusted23rd
All sources (D + E + F), adjusted17th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Elin Soderberg-guger) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 13, 2026, comparing compensation against 542 similarly situated organizations (Same NTEE sector (S41), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $53,131 is reasonable (approximately the 21st percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 13, 2026.