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PeerBasis
Compensation Comparability Determination

Wisconsin High School Football

Executive Director / CEO

EIN 391504673
WI · NTEE S41
FY ending 2025-06-30
June 10, 2026

This analysis benchmarks the total compensation of Dan Brunner, Executive Director / CEO ($55,000) against every comparable organization that fit the selection criteria — 537 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 21st percentile of comparable organizationsbelow the typical range for comparable organizations

Benchmarked executive: Dan Brunner — reported title “EXECUTIVE DIRECTOR”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

537 organizations qualified on sector, size, and geography 537 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1 total compensation of comparable organizations → $417,376 $55,000
$32,58710th
$64,39525th
$95,901Median
$141,40575th
$195,14090th
$55,000This org · 21st
p10$32,587
p25$64,395
p50$95,901
p75$141,405
p90$195,140
$55,000

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to WI cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Greater Piedmont Area Association VA$485,291 Executive Of $142,534 $139,259 2023
Visit Newberg OR$486,604 Executive Di $100,577 $91,800 2024
Medical Staff Of Childrens Hospital & CA$487,290 President $35,000 $29,704 2024
Fiscal Partners Inc MA$483,314 President & Executive Dire $173,094 $152,878 2024
The Concrete Industry Board Inc NY$488,205 Executive Director $66,615 $60,910 2023
Norfolk Area Visitors Bureau NE$488,924 Executive Di $79,596 $84,142 2024
Homebuilders Association Of Jackson Inc MS$488,928 Executive Vice President $99,810 $109,258 2024
North Texas Gay Lesbian Bisexual TX$489,096 President/ceo $92,672 $91,112 2024
West Slope Colorado Oil & Gas CO$489,396 Executive Director $175,345 $165,252 2024
Downtown Community Partnership ND$481,804 Ceo/president $69,556 $77,238 2023
Ashland Alliance Corporation KY$489,844 President $128,210 $139,382 2023
Aerospace Futures Alliance Of Washington WA$489,873 Executive Director (Thru 12/23) $138,128 $125,137 2023
Town Of Los Gatos Chamber Of Commerce CA$490,915 Exe Dir/secreta $129,465 $107,044 2025
Alliance For Dade Inc GA$480,435 President And Ceo $70,875 $70,042 2024
Renewable Energy Vermont Inc VT$491,414 Executive Di $125,000 $123,658 2024
Connectup Institute MN$479,058 President $88,833 $88,821 2023
Workforce Fairness Institute Inc VA$478,179 Secretary, Director $10,000 $9,770 2023
Signature User Group Inc FL$477,920 Executive Director $62,750 $57,938 2024
Arkansas Ready Mixed Concrete Association Inc AR$477,664 Exec Director $96,164 $103,501 2025
Carolinas Chapter - Cmaa NC$477,616 Member Services Manager $70,355 $71,449 2024
Prof Golfers Ass'n Of Amer-illinois IL$493,844 Executive Director $27,326 $26,404 2024
Contractors Assoc Of CA$494,054 Executive Dir. $110,801 $96,814 2023
Mid South Sign Association Inc TN$476,999 Executive Director $67,714 $72,023 2023
Precastprestressed Con Ins Ne NY$476,290 Key Employee $168,258 $145,584 2025
Downtown Naperville Alliance IL$495,476 Executive Dir. $84,046 $83,609 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to WI cost of living and 2025 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to WI cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default21st
Total compensation (D + F), as reported (no adjustments)20th
Reportable pay only (column D), adjusted23rd
All sources (D + E + F), adjusted17th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Dan Brunner) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 10, 2026, comparing compensation against 537 similarly situated organizations (Same NTEE sector (S41), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $55,000 is reasonable (approximately the 21st percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 10, 2026.