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PeerBasis
Compensation Comparability Determination

Simpson Street Free Press Inc

Executive Director / CEO

EIN 391882258
WI · NTEE A33
FY ending 2023-12-31
June 9, 2026

This analysis benchmarks the total compensation of James Kramer, Executive Director / CEO ($82,414) against every comparable organization that fit the selection criteria — 60 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 63rd percentile of comparable organizationswithin the typical range

Benchmarked executive: James Kramer — reported title “EXECUTIVE DIRECTOR”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

60 organizations qualified on sector, size, and geography 60 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1,409 total compensation of comparable organizations → $172,699 $82,414
$19,98310th
$47,55725th
$70,617Median
$91,86675th
$119,36190th
$82,414This org · 63rd
p10$19,983
p25$47,557
p50$70,617
p75$91,866
p90$119,361
$82,414

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to WI cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Zyzzyva Inc CA$435,626 Executive Director $131,074 $105,266 2024
Primary Information Inc NY$439,309 Executive Director $93,649 $78,704 2024
Echo Publishing MI$439,510 Vice Preside $48,000 $46,079 2024
Benitolink Inc CA$424,646 Executive Dir. $66,560 $53,454 2024
Adventist Forum CA$446,626 Exec Editor $60,100 $49,692 2023
Undercurrent Inc CA$454,388 President $88,500 $73,174 2023
Four Way Books Inc NY$410,023 Publisher And Executive Editor $83,687 $72,409 2023
Daily Nebraskan NE$466,249 General Manager $92,265 $89,916 2025
Plymouth Rock Publishing Corp MA$399,994 Director $37,000 $31,836 2023
The Library Of American Landscape MA$470,525 Executive Dir. $128,322 $107,246 2024
Authors Alliance Inc CA$394,839 Executive Dir. $153,713 $127,093 2023
Real News Project Inc NY$475,910 President $155,000 $130,265 2024
The Ipswich Local News Inc MA$480,015 President & Director $51,912 $44,667 2023
Students Publishing Co Inc IL$480,101 General Manager $103,500 $94,635 2024
New Mexico In Depth Inc NM$481,940 Director $85,000 $87,539 2023
Southern California Streets Initiative CA$383,198 Director $75,341 $62,293 2023
America's Survival Inc MD$489,252 President $4,250 $3,600 2025
Journal Of Consumer Research Inc IL$492,011 Secretary $127,013 $116,134 2024
Bay City News Foundation CA$493,508 Executive Director $20,000 $16,062 2024
Aspen Journalism CO$494,180 Executive Director $97,460 $89,483 2023
Preserving Christian Publications NY$370,593 President $24,079 $20,236 2024
A Public Space Literary Projects Inc NY$500,626 Executive Director $130,000 $112,481 2023
Firecracker Forum Inc CA$501,846 President $160,025 $132,312 2023
The Catholic Peace Times Weekly Inc NY$364,450 President $13,850 $11,640 2024
Restless Books Inc MA$506,393 Director And Publisher $85,000 $73,138 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to WI cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to WI cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default63rd
Total compensation (D + F), as reported (no adjustments)53rd
Reportable pay only (column D), adjusted65th
All sources (D + E + F), adjusted62nd

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (James Kramer) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 60 similarly situated organizations (Same NTEE sector (A33), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $82,414 is reasonable (approximately the 63rd percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.