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PeerBasis
Compensation Comparability Determination

Pregnancy Help Center Of Rice Lake

Executive Director / CEO

EIN 391981730
WI · NTEE E400
FY ending 2023-12-31
June 9, 2026

This analysis benchmarks the total compensation of Danielle Hendricks, Executive Director / CEO ($63,225) against every comparable organization that fit the selection criteria — 142 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 61st percentile of comparable organizationswithin the typical range

Benchmarked executive: Danielle Hendricks — reported title “DIRECTOR”, selected as the organization's highest-paid individual — no exact title match, so confirm this is a comparable role.

How comparable organizations were selected

142 organizations qualified on sector, size, and geography 142 within the band form the benchmarked peer set.

Distribution of comparable compensation

$886 total compensation of comparable organizations → $256,925 $63,225
$38,02610th
$48,05625th
$59,352Median
$71,18075th
$82,09290th
$63,225This org · 61st
p10$38,026
p25$48,056
p50$59,352
p75$71,180
p90$82,092
$63,225

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to WI cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Heartline Pregnancy Center Inc IN$494,147 Executive Dir. $16,923 $17,088 2023
Heart Of The Valley Birth&beyond OR$495,843 Executive Director $57,350 $50,996 2023
Hope Services OR$497,394 Executive Di $47,869 $41,345 2024
Nevada Obstetrical Charity Clinics NV$497,484 Secretary $79,878 $74,467 2024
Cornerstone Pregnancy Care Services PA$487,402 Exec Directo $67,843 $61,301 2025
Avenues Pregnancy Clinic CA$485,094 Executive Dir. $83,000 $66,657 2024
Alternacare OH$484,906 Medical Director $900 $886 2024
Birth And Womens Health Center Inc KS$483,895 Key Employee $139,587 $140,252 2024
Options Pregnancy Resource Centers Inc OR$483,376 Chief Executive Officer $83,457 $74,211 2023
The Sparrow Fund PA$481,942 Secretary $80,297 $76,673 2023
Gynuity Health Projects Inc NY$480,993 President $204,898 $177,286 2023
New Hope Pregnancy Care Center TN$505,635 Chief Executive Officer $51,325 $50,175 2024
Hope Resource Center Inc IN$479,153 Director $67,200 $67,856 2023
Cabot Crisis Pregnancy Center AR$478,996 Executive Dir. $44,356 $47,740 2023
Augusta Care Pregnancy Center GA$477,640 Executive Di $29,610 $27,689 2024
Community Pregnancy Clinic CA$508,476 Executive Director $87,000 $69,870 2024
Global Birthing Home Foundation KS$509,084 Executive Director $60,000 $62,067 2023
Avenues For Women Inc KY$473,989 Ceo/president $54,476 $54,433 2024
Hope Life Center IL$471,306 Executive Di $67,784 $61,978 2024
Compassion Pregnancy Center MI$515,365 Executive Director $75,392 $72,374 2024
Wellmama Inc OR$515,688 Executive Director $86,618 $74,812 2024
Caldwell Pregnancy Care Center Inc NC$516,001 Executive Director $43,819 $42,110 2024
Crisis Pregnancy Center Of IN$516,693 Executive Dir. $59,411 $59,991 2023
Grace Place For Women Inc NM$517,287 Executive Director $61,909 $63,758 2023
Ashland Care Center Inc OH$518,845 Executive Di $74,079 $72,973 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to WI cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to WI cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default61st
Total compensation (D + F), as reported (no adjustments)51st
Reportable pay only (column D), adjusted63rd
All sources (D + E + F), adjusted60th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Danielle Hendricks) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 142 similarly situated organizations (Same NTEE sector (E40), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $63,225 is reasonable (approximately the 61st percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.