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PeerBasis
Compensation Comparability Determination

Sunnyside Cemetery Association

Executive Director / CEO

EIN 396091185
WI · NTEE Y50
FY ending 2025-03-31
June 9, 2026

This analysis benchmarks the total compensation of Amy Martin, Executive Director / CEO ($29,837) against every comparable organization that fit the selection criteria — 27 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 70th percentile of comparable organizationswithin the typical range

Benchmarked executive: Amy Martin — reported title “Trustee/Sexton”, selected as the organization's highest-paid individual — no exact title match, so confirm this is a comparable role.

How comparable organizations were selected

27 organizations qualified on sector, size, and geography 27 within the band form the benchmarked peer set.

Distribution of comparable compensation

$89 total compensation of comparable organizations → $63,047 $29,837
$76810th
$2,45525th
$13,878Median
$31,69675th
$43,63290th
$29,837This org · 70th
p10$768
p25$2,455
p50$13,878
p75$31,696
p90$43,632
$29,837

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to WI cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Mountain Grove Cemetery-easton Inc CT$323,969 Director $250 $237 2023
Rhoads Mount Mariah Trust IL$335,245 Trustee $6,600 $6,566 2023
The Putnam County Society For The Prevention Of Cruelty To Animals Inc NY$304,067 President $38,400 $34,104 2024
Cave Hill Heritage Foundation KY$366,472 President/ceo $30,556 $32,265 2024
Woodlawn Cemetery Association NY$276,310 Secretary / Trustee $13,200 $11,723 2024
Blooming Grove Rural Cemetery Assoc NY$274,017 Superintendent $1,800 $1,646 2023
Union Hill Cemetery Company PA$377,981 President $600 $605 2023
The Historic Sharon Burying Ground Inc CT$381,181 Superintendentdirector $3,064 $2,824 2024
Warwick Cemetery Association NY$267,290 Sec-treas $28,000 $24,868 2024
Colonial Memorial Park Association NJ$265,207 Trustee $18,539 $16,269 2024
Fernwood Cemetery Association NJ$263,381 President/superintendent $15,600 $13,690 2024
Foxfield Preserve Inc OH$256,991 Executive Director $16,691 $17,376 2024
Rural Cemetery Assoc Of Hornellsville N Y NY$255,410 President $100 $89 2024
Venice Cemetery Assn OH$247,636 Bookkeeper $29,900 $31,126 2024
Ernst Memorial Cemetery Corporation NJ$402,762 Trustee $1,000 $877 2024
Colonial Cemeteries Inc CT$414,166 President $2,400 $2,277 2023
Trice Hill Cemetery Assoc OK$234,249 Chairman $1,400 $1,515 2024
Santa Gertrudis Memorial Cemetery Inc TX$231,507 Board Memberkey Empl $33,922 $33,351 2024
Greensprings Natural Cemetary Association NY$230,716 Cemetery Executive Director $32,010 $28,429 2024
Hillington Crematory NY$222,706 Board Member $22,707 $20,762 2023
Pennville Ioof Twin Hills Cemetery IN$219,726 Member $13,390 $13,878 2024
Mount Lawn Cemetery Association Inc NC$218,536 Maintenance $48,000 $50,186 2023
Muslim Association Of Northwest WA$445,490 Imam $47,899 $42,149 2024
Niagara Falls Memorial Park Association NY$452,837 President $70,988 $63,047 2024
Conservation Burial Inc FL$453,605 Ex Director $48,239 $45,856 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to WI cost of living and 2025 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to WI cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default70th
Total compensation (D + F), as reported (no adjustments)67th
Reportable pay only (column D), adjusted74th
All sources (D + E + F), adjusted67th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Amy Martin) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 27 similarly situated organizations (Same NTEE sector (Y50), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $29,837 is reasonable (approximately the 70th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.