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PeerBasis
Compensation Comparability Determination

Kelly Apartments Inc

Executive Director / CEO

EIN 411733879
MN · NTEE P20Z
FY ending 2023-12-31
June 9, 2026

This analysis benchmarks the total compensation of Rita Wiersma, Executive Director / CEO ($8,191) against every comparable organization that fit the selection criteria — 75 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 24th percentile of comparable organizationsbelow the typical range for comparable organizations

Benchmarked executive: Rita Wiersma — reported title “CHIEF EXECUTIVE OFFICER”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

75 organizations qualified on sector, size, and geography 75 within the band form the benchmarked peer set.

Distribution of comparable compensation

$254 total compensation of comparable organizations → $259,076 $8,191
$2,90410th
$8,28225th
$24,779Median
$40,76575th
$61,30490th
$8,191This org · 24th
p10$2,904
p25$8,282
p50$24,779
p75$40,765
p90$61,304
$8,191

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to MN cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Conversations To Remember NJ$53,528 Executive Director $60,000 $52,660 2024
Rising Above Bakery Inc NJ$55,927 President $67,750 $59,461 2024
Highlawn Community Alliance Inc WV$56,000 Former Executive Director 7/23-3/24 $38,667 $41,155 2024
New Each Morning OR$56,206 Executive Di $8,800 $8,034 2024
Loaves & Fishes Warming Center NY$56,416 Vice President / Director Of Operations $30,417 $27,816 2023
Mountain Lake Services Foundation NY$51,373 Executive Dir. $27,595 $24,511 2024
Bring It Home Florida Inc FL$50,995 Director $29,615 $27,348 2024
Htedc Arts And Education Association AZ$57,667 Chief Executive Officer $400 $389 2023
The Abbey Inc CO$57,930 Secr/exec Dir $25,200 $23,140 2025
The Carolinas Foundation For Hospice And NC$58,047 Executive Director $27,901 $29,176 2023
Hope For Widows TX$49,108 President $6,000 $5,900 2024
Neighbors Who Care Inc MA$58,913 Secretary & Executive Dire $2,000 $1,819 2023
East Savannah United Inc GA$49,030 Executive Di $81,477 $82,909 2023
Orlando Police Foundation Inc FL$59,146 Executive Director $26,073 $24,077 2024
The Bridge Of Central Massachusetts MA$59,173 President & Ceo $29,151 $26,511 2023
Dark Horse Futures Foundation NC$59,210 Incorporator $3,000 $3,047 2024
Neighbor 2 Neighbor TN$59,224 Executive Di $70,521 $70,988 2025
Rainbow Wellness Collective Inc MN$59,260 Executive Dir. $25,962 $25,217 2024
Minorities For Equality In Employment Education Liberty And Justice TX$47,711 Executive Director $45,850 $46,416 2023
Indian American Impact Project DC$60,623 Former Executive Director $29,829 $25,731 2024
Justice Compassion And Hope OR$47,319 President $369 $336 2024
Successful Living Center AL$60,911 Executive Director/ceo $20,400 $21,664 2024
Lights 4 Hope Inc FL$62,011 President, Treasurer, Director $4,937 $4,694 2023
The Hub Resource Center Inc TX$45,439 President & Sec $16,486 $16,690 2023
Pandemic Patients SC$62,724 President $26,000 $26,663 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to MN cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to MN cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default24th
Total compensation (D + F), as reported (no adjustments)23rd
Reportable pay only (column D), adjusted0th
All sources (D + E + F), adjusted96th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Rita Wiersma) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 75 similarly situated organizations (Same NTEE sector (P20), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $8,191 is reasonable (approximately the 24th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.