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PeerBasis
Compensation Comparability Determination

Vernacular Video Mission International Inc

Executive Director / CEO

EIN 411947703
MN · NTEE T70
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Colin J Edwards, Executive Director / CEO ($62,640) against every comparable organization that fit the selection criteria — 94 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 78th percentile of comparable organizationswithin the typical range

Benchmarked executive: Colin J Edwards — reported title “Executive Director”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

94 organizations qualified on sector, size, and geography 94 within the band form the benchmarked peer set.

Distribution of comparable compensation

$2,909 total compensation of comparable organizations → $163,361 $62,640
$15,13410th
$30,09125th
$40,262Median
$59,74475th
$74,79590th
$62,640This org · 78th
p10$15,134
p25$30,091
p50$40,262
p75$59,744
p90$74,795
$62,640

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to MN cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
The Luxury Education Foundation NY$191,252 Employee $130,000 $122,396 2023
United Way Of Rockbridge Inc VA$190,380 Executive Director $38,000 $38,228 2023
Mennen Environmental Foundation CA$191,557 Executive Dir. $40,000 $35,988 2023
Equality Illinois IL$190,104 Secretary/ Ceo $147,094 $150,673 2023
United Way Of Fulton County OH$193,032 Administrato $63,000 $69,524 2023
United Way Of Whitman County WA$188,519 Executive Director $51,624 $46,775 2024
United Way Of The Coalfield Inc KY$193,734 Executive Di $49,423 $55,325 2023
Pennsylvania Hunt Cup Committee PA$187,672 Race Directo $31,000 $30,480 2025
Jamestown United Way ND$187,625 Executive Director $23,850 $26,488 2024
Matagorda County United Way TX$194,072 Executive Director $58,110 $58,827 2024
United Way Of Dodge City Inc KS$187,579 Executive Director $52,530 $57,433 2024
United Way Of Coles County Inc IL$194,923 Executive Director $41,600 $41,390 2024
United Way Of Western Crawford County PA$186,732 Executive Director $66,950 $67,568 2024
United Way Of Franklin County TN$195,004 Executive Director $35,375 $38,743 2023
Calumet Area Community Health Foundation Inc WI$195,451 President $20,700 $21,878 2024
Gleaners Of South Lake County Inc IN$185,696 Dir/treas. $17,865 $19,630 2023
United Way Of Northeast Michigan MI$196,067 Executive Di $36,000 $38,715 2023
Rhea County United Way TN$197,461 Executive Director $40,000 $42,551 2024
Callaway County United Way MO$198,210 Executive Director $39,991 $42,866 2024
Breast Cancer Eradication Initiative Inc TN$200,539 Executive Director $12,000 $12,765 2024
Atchison United Way Board KS$200,949 Executive Director $8,620 $9,182 2025
United Way Of Dodge County Inc WI$201,720 Executive Director $18,375 $18,920 2025
Stearns Electric Association Trust MN$202,713 Ceo - Stearns Electric Association $116,317 $116,317 2024
Grant Hamill Foundation Inc IN$178,070 Executive Director $36,996 $39,484 2024
Angels On The Bay Inc NY$205,028 Vp $34,692 $31,726 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to MN cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to MN cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default78th
Total compensation (D + F), as reported (no adjustments)80th
Reportable pay only (column D), adjusted80th
All sources (D + E + F), adjusted70th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Colin J Edwards) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 94 similarly situated organizations (Same NTEE sector (T70), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $62,640 is reasonable (approximately the 78th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.