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PeerBasis
Compensation Comparability Determination

New Beginnings Family Services

Executive Director / CEO

EIN 412071396
MN · NTEE P40
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Mara Sorenson, Executive Director / CEO ($46,864) against every comparable organization that fit the selection criteria — 148 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 48th percentile of comparable organizationswithin the typical range

Benchmarked executive: Mara Sorenson — reported title “Exec. Director”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

148 organizations qualified on sector, size, and geography 148 within the band form the benchmarked peer set.

Distribution of comparable compensation

$2,018 total compensation of comparable organizations → $130,397 $46,864
$15,46610th
$29,28525th
$47,794Median
$63,22975th
$83,44490th
$46,864This org · 48th
p10$15,466
p25$29,285
p50$47,794
p75$63,229
p90$83,444
$46,864

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to MN cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Tea MI$232,623 Executive Di $79,832 $83,391 2024
Marys Helping Hands IA$233,012 Client Operations Coordinator $14,715 $16,788 2023
Idaho Hunger Relief Task Force Inc ID$233,512 Executive Di $56,513 $62,638 2023
Pregnancy Crisis Center Inc TN$229,036 Exec. Director $42,500 $45,211 2024
You Yes You Project Inc IN$235,142 Executive Director $74,231 $81,563 2023
Family Impact Center MI$235,735 Pantry Direc $80,000 $83,567 2024
Options For Women-menomonie WI$225,621 Executive Director $33,868 $35,796 2024
Thriving Together Tn Inc TN$237,327 Executive Director $29,500 $30,573 2025
Babe Of Wabash County Inc IN$225,143 Executive Di $41,241 $44,014 2024
Greater Philadelphia Tabernacle Of David PA$238,092 Director Board Chairm $2,000 $2,018 2024
Urban Neighborhood Educational Technology For You Inc NY$238,665 Executive Director $70,000 $64,015 2024
Iron Bell Ministries Inc KY$238,706 Director/ministry Director $40,545 $45,387 2023
East Wake Education Foundation NC$223,370 Executive Di $58,000 $60,650 2024
Cure Lgmd2i Foundation PA$222,772 President/ceo $45,000 $45,415 2024
Cultivating Culturally Competent Clinicians Inc CA$240,573 Officer $34,014 $30,603 2023
New Beginnings Therapy Services Inc PA$221,773 President $115,210 $116,273 2024
Rainbow Family Inc CA$241,277 Cfo $15,300 $13,371 2024
Housing Equity & Advocacy Resource Team CA$242,815 President $56,405 $50,748 2023
First Choice Pregnancy Services MN$242,966 Exec. Direct $60,000 $60,000 2024
Of Home Family And Future Inc NY$242,973 Executive Dir. $125,000 $117,689 2023
Coastal Counseling Center Inc GA$219,517 Executive Di $27,495 $29,986 2022
Resources Of Hope Inc IN$218,580 Executive Director $32,307 $35,498 2023
Pathway Resource Center AR$217,625 Board Member $30,000 $34,127 2024
Lasalle County Casa IL$217,450 Executive Dir. $69,499 $71,190 2023
Marys Choice Rva VA$245,556 President $65,500 $64,004 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to MN cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to MN cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default48th
Total compensation (D + F), as reported (no adjustments)51st
Reportable pay only (column D), adjusted50th
All sources (D + E + F), adjusted47th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Mara Sorenson) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 148 similarly situated organizations (Same NTEE sector (P40), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $46,864 is reasonable (approximately the 48th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.