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PeerBasis
Compensation Comparability Determination

Positive Impact Media Inc

Executive Director / CEO

EIN 421476115
IA · NTEE X84
FY ending 2023-12-31
June 9, 2026

This analysis benchmarks the total compensation of Rachel Goranson, Executive Director / CEO ($63,583) against every comparable organization that fit the selection criteria — 1916 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 62nd percentile of comparable organizationswithin the typical range

Benchmarked executive: Rachel Goranson — reported title “STATION MANAGER”, selected as the organization's highest-paid individual — no exact title match, so confirm this is a comparable role.

How comparable organizations were selected

1,916 organizations qualified on sector, size, and geography 1,916 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1 total compensation of comparable organizations → $338,459 $63,583
$13,84610th
$29,25925th
$51,454Median
$78,71575th
$107,91990th
$63,583This org · 62nd
p10$13,846
p25$29,259
p50$51,454
p75$78,715
p90$107,919
$63,583

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to IA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Christ Healing Center Ministries TX$404,552 Executive Director $39,583 $35,124 2024
Hua Zang Buddhist Institute CA$404,747 Cfo $4,500 $3,447 2024
Activ8 Sports Inc CO$404,800 President $100,000 $85,061 2024
Hollywood Prayer Network Inc CA$404,268 Executive Dir. $67,323 $51,570 2024
God And Human Being United In Love And Union Of The Spiritual And Physical NJ$404,911 Director $8,100 $6,605 2023
Missions Network International WA$404,938 President $33,500 $27,392 2023
Veritas Catholic Network Inc CT$404,038 President & Ceo $184,305 $153,295 2024
Not By Works Inc CO$404,009 President $50,000 $43,787 2023
Christian Civic League Of Maine ME$405,163 President $101,003 $92,369 2023
West Texas Gospel Ministries To Children Inc TX$403,987 General Director $84,448 $74,936 2024
Restoration International Inc TX$405,180 President $58,519 $53,462 2023
Kesher Families Inc NY$405,228 Executive Director $62,315 $51,427 2023
Christian African Leadership Ministries AL$403,857 President $80,008 $76,677 2024
Early Childhood Christian Network TX$405,528 Executive Dir. $67,500 $59,897 2024
Mary's Children Inc IN$405,564 Director $16,100 $15,061 2024
Damascus Road Collaborative Inc TX$405,634 Executive Director Coach $49,500 $43,925 2024
Global City Missions Initiative Incorporated FL$405,714 Executive Director $86,784 $72,322 2024
Journey Quest Inc CO$405,780 Executive Dir. $85,167 $72,445 2024
Souls Of The Christian Apostolate CO$405,786 President $90,000 $76,555 2024
New Creation Training Center Inc TX$405,837 President $63,245 $56,122 2024
Eloheh Eagles Wings OR$406,145 Co-sustainers $58,556 $48,239 2024
Mexico Mission Ministries Inc TX$402,904 President $32,400 $28,750 2024
Burmes Islamic Association Of Colorado CO$402,889 Ullah $7,300 $6,393 2023
Wesley Chapel Mission Center OH$406,597 Executive Director $70,568 $66,303 2024
Grace Korean Church Inc GA$402,301 Pastor $68,250 $60,876 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to IA cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to IA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default62nd
Total compensation (D + F), as reported (no adjustments)55th
Reportable pay only (column D), adjusted68th
All sources (D + E + F), adjusted59th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Rachel Goranson) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 1916 similarly situated organizations (Same NTEE major group (X), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $63,583 is reasonable (approximately the 62nd percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.