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PeerBasis
Compensation Comparability Determination

Smart Growth Greater Madison Inc

Executive Director / CEO

EIN 431987370
WI · NTEE S47
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of William E Connors, Executive Director / CEO ($91,126) against every comparable organization that fit the selection criteria — 59 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 86th percentile of comparable organizationswithin the typical range

Benchmarked executive: William E Connors — reported title “EXECUTIVE DIRECTOR”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

59 organizations qualified on sector, size, and geography 59 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1,514 total compensation of comparable organizations → $197,423 $91,126
$7,09410th
$13,06825th
$28,423Median
$60,20875th
$94,63190th
$91,126This org · 86th
p10$7,094
p25$13,068
p50$28,423
p75$60,208
p90$94,631
$91,126

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to WI cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Utd Building Corporation FL$200,000 President $42,450 $39,312 2023
Santa Barbara Electrical Workers' CA$202,089 Business Manager/fin Sec'y $49,428 $40,868 2024
Nwgm Title Holding Company Llc NH$198,968 President $19,521 $16,815 2025
Maurice 53 Inc NY$204,043 President $106,419 $94,798 2023
Smw 71 Inc NY$210,569 Bus. Mgr/fin-sec-treas To -11/2023 $81,152 $72,290 2023
Masonic Temple Corporation Of Norfolk VA$210,721 $19,623 $18,142 2024
Woods Hole Fhc Llc MA$211,252 President $11,821 $10,472 2023
Palace Renaissance Inc NY$211,453 Vice President $61,207 $54,523 2023
Ibew Building Corporation VA$211,790 President $2,310 $2,136 2024
The 117 Electrical Workers IL$189,579 President $87,445 $82,317 2024
Astor Place Holding Corporation NY$213,154 President $221,625 $197,423 2023
Kentco Holdings Corporation RI$188,431 President $16,653 $15,742 2023
Womens Center Properties Inc FL$215,668 Executive Director $7,086 $6,374 2024
Ttla Holdings Inc TX$216,005 President $50,895 $48,748 2024
Int'l Assoc Of Bridge Structural & OH$217,700 President $5,825 $5,907 2024
Sharing Center Properties Inc FL$183,333 President & Ceo $20,495 $18,436 2024
Aclt P1 Inc AK$218,736 Ceo $15,159 $13,877 2024
Cement Masons' Local 780 Holding NY$181,869 President $6,000 $5,345 2023
Valley Board Of Realtors Inc AK$181,274 Executive As $49,250 $45,085 2024
Elevator Constructors Local 9 Building MN$179,728 President/treasurer $89,356 $84,543 2024
Children's Choice Property Two NJ$178,332 President/c.e.o $19,805 $16,932 2024
Broad Street Holdings Inc IN$177,653 President/secretary $20,168 $20,967 2023
Bucknell Real Estate Inc PA$177,000 Vp Fin And Adm $81,722 $80,339 2023
Pac Development Inc MO$176,953 President $57,598 $58,414 2024
Hawaii Ccim Chapter HI$226,975 Executive Director $39,894 $35,210 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to WI cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to WI cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default86th
Total compensation (D + F), as reported (no adjustments)86th
Reportable pay only (column D), adjusted95th
All sources (D + E + F), adjusted17th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (William E Connors) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 59 similarly situated organizations (Same NTEE sector (S47), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $91,126 is reasonable (approximately the 86th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.