Executive Director / CEO
This analysis benchmarks the total compensation of Petra Falcon, Executive Director / CEO ($85,000) against every comparable organization that fit the selection criteria — 182 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.
Compensation sits at approximately the 79th percentile of comparable organizationswithin the typical range
Benchmarked executive: Petra Falcon — reported title “PRESIDENT”, a direct title match to the Executive Director / CEO role.
Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to AZ cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.
| Organization | State | Revenue | Matched title | Comp (reported) | Comp (adjusted) | FY |
|---|---|---|---|---|---|---|
| Hand Of Hope-flm | MI | $295,043 | Executive Director | $76,550 | $82,157 | 2024 |
| New Beginnings Childrens Home | TX | $296,220 | Director | $38,500 | $41,227 | 2023 |
| Childrens Advocacy Centers Of Oklahoma | OK | $294,639 | Executive Dir. | $91,625 | $108,005 | 2023 |
| Jubilee Consortium | CA | $293,411 | Executive Dir. | $24,759 | $22,887 | 2023 |
| Global Partners In Life Inc | GA | $298,647 | President | $75,000 | $78,413 | 2024 |
| The Aspen Effect Inc | CO | $299,171 | President | $177,852 | $177,326 | 2024 |
| Casa Of Titus Camp And Morris Counties | TX | $290,967 | Executive Director | $58,313 | $60,653 | 2024 |
| Carries Kids Inc | ND | $289,877 | Pres/exec Di | $112,290 | $128,132 | 2024 |
| Prevail Nj Inc | NJ | $302,352 | Executive Dir. | $6,150 | $5,710 | 2024 |
| Open Arms Native Missions | MN | $288,373 | Ex Director | $28,131 | $28,903 | 2024 |
| Girls On The Run Of Nebraska | NE | $288,086 | Executive Di | $91,787 | $100,005 | 2025 |
| Montrose Grace Place | TX | $287,895 | Executive Director | $18 | $19 | 2024 |
| Fruit Bearers | WA | $303,597 | Executive Dir. | $24,288 | $22,611 | 2024 |
| Heart For Home | MI | $286,517 | Co-ceo | $19,615 | $21,052 | 2024 |
| Cornerstone Policy Research | NH | $306,362 | Associate Director | $104,277 | $100,118 | 2024 |
| Kiddie Kollege & Learning Cent | GA | $307,501 | Key Employee | $45,240 | $47,298 | 2024 |
| Frontline Mission | AK | $307,806 | Executive Di | $50,647 | $50,348 | 2024 |
| Choose Mental Health | UT | $282,867 | President | $116,283 | $123,750 | 2024 |
| Joy Company-joyco | CA | $308,452 | President Executive Director | $65,125 | $60,201 | 2023 |
| Korean Kids And Orphanage Outreach | MI | $282,150 | Chief Admini | $46,400 | $49,799 | 2024 |
| The Inspired Community Project Inc | NY | $308,850 | President | $101,043 | $94,939 | 2024 |
| Lollipop Theater Network Inc | CA | $308,877 | Executive Director | $143,985 | $129,280 | 2024 |
| Wings Of Hope Ranch Inc | VA | $309,028 | Executive Director | $32,748 | $33,849 | 2023 |
| Advocates For Illinois Children | IL | $281,076 | President | $183,365 | $187,444 | 2024 |
| Camp Sunrise Inc | MD | $310,415 | Executive Director | $43,000 | $41,801 | 2024 |
Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to AZ cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.
Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to AZ cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.
Sensitivity — the subject's percentile under alternative compensation definitions:
| Basis | Subject percentile |
|---|---|
| Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default | 79th |
| Total compensation (D + F), as reported (no adjustments) | 82nd |
| Reportable pay only (column D), adjusted | 80th |
| All sources (D + E + F), adjusted | 77th |
If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.
Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:
Draft board minutes — executive compensation
Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.