Live preview — download the board-ready PDF to attach to your minutes.Download the free PDF
Email yourself a copy:
PeerBasis
Compensation Comparability Determination

Start Over Rover

Executive Director / CEO

EIN 452097197
NE · NTEE D20
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Kelly Zubrod, Executive Director / CEO ($55,000) against every comparable organization that fit the selection criteria — 331 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 82nd percentile of comparable organizationswithin the typical range

Benchmarked executive: Kelly Zubrod — reported title “PROGRAM DIRECTOR”, selected as the organization's highest-paid individual — no exact title match, so confirm this is a comparable role.

How comparable organizations were selected

331 organizations qualified on sector, size, and geography 331 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1,292 total compensation of comparable organizations → $537,401 $55,000
$8,22710th
$17,36325th
$31,784Median
$48,74075th
$65,71190th
$55,000This org · 82nd
p10$8,227
p25$17,363
p50$31,784
p75$48,740
p90$65,711
$55,000

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to NE cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Oconto Area Humane Society & Animal Shelter Inc WI$238,590 Director $48,355 $48,339 2023
Operation Spot Inc MO$238,274 Executive Dir. $41,083 $40,456 2024
Resilient Hearts Animal Sanctuary WA$238,040 Executive Director $37,430 $32,078 2023
Paws For Life Animal League WY$239,356 Manager $37,440 $36,314 2025
Purr Partners NC$239,549 Employee $17,737 $17,543 2023
The Wright Ranch Rescue Inc FL$239,553 President $19,200 $16,770 2024
Rezq Dogs MT$236,801 Shelter Director $42,715 $44,075 2023
Hawkins County Humane Society Inc TN$240,409 Secretary $28,880 $29,058 2023
The Oh Foundation OH$236,513 Secretary $90,000 $88,627 2024
The Kibble Kitchen Pet Pantry Inc IN$236,512 Organizer $31,116 $30,509 2024
Speak For Animals SC$236,332 President $7,262 $7,251 2023
Paws Of Grays Harbor WA$240,779 Executive Director $59,378 $49,427 2024
Luna's House Inc MD$236,166 President $26,460 $23,000 2024
Red Lake Rosie's Rescue Inc MN$240,921 Treasurer $15,800 $14,944 2023
Northern Oklahoma Humane Society OK$236,125 Executive Di $24,902 $26,248 2023
Misfits Of Oz Farm Sanctuary NM$240,982 Executive Dir. $27,691 $27,691 2024
Rocco's Heartland Rescue Inc SC$241,020 President $7,500 $7,275 2024
Hope Animal Shelter AZ$236,021 President & Ceo $50,000 $46,029 2023
River Otter Ecology Project CA$241,321 Executive Director $97,104 $77,959 2024
Otra-mas Inc CA$241,780 Exe. Director $15,360 $12,696 2023
Dharamsala Animal Rescue CA$235,102 Chairman $120,000 $96,341 2024
Vintage Racers For Rescues Inc NC$234,877 President $26,000 $25,715 2023
Canopy Cat Rescue WA$234,586 Founder/cat Rescuer $80,400 $68,903 2023
Bad Rap CA$242,664 Ceo $100,564 $80,737 2024
Friends Of Camden Animal Shelter NJ$233,628 Former Executive Director $5,048 $4,190 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to NE cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to NE cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default82nd
Total compensation (D + F), as reported (no adjustments)77th
Reportable pay only (column D), adjusted82nd
All sources (D + E + F), adjusted81st

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Kelly Zubrod) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 331 similarly situated organizations (Same NTEE sector (D20), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $55,000 is reasonable (approximately the 82nd percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.