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PeerBasis
Compensation Comparability Determination

South Dakota Family Heritage Alliance

Executive Director / CEO

EIN 452518266
SD · NTEE X20
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Norman Woods, Executive Director / CEO ($68,519) against every comparable organization that fit the selection criteria — 1059 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 67th percentile of comparable organizationswithin the typical range

Benchmarked executive: Norman Woods — reported title “EXECUTIVE DIRECTOR”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

1,059 organizations qualified on sector, size, and geography 1,059 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1 total compensation of comparable organizations → $262,113 $68,519
$13,59010th
$27,27925th
$49,076Median
$77,19575th
$104,75190th
$68,519This org · 67th
p10$13,590
p25$27,279
p50$49,076
p75$77,195
p90$104,751
$68,519

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to SD cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Least Of These Ministry VA$297,374 President $45,000 $39,369 2024
Onnuri Church Of Anchorage AK$297,614 Associate Pastor $72,000 $62,372 2024
Kardia CA$297,304 Co-executive Director $53,333 $41,729 2024
Hope Missions Of The Upstate SC$297,633 Secretary $5,552 $5,248 2024
Ken Taylor Ministries Inc MO$297,270 President $45,378 $43,549 2024
Global Baptist Training Foundation FL$297,268 Executive Di $56,000 $49,076 2023
Macintosh Ministries Inc CA$296,946 President $64,000 $51,553 2023
By Grace Alone Ministries - Foundation NC$298,147 Director Pastor $48,000 $44,939 2024
Mercygift CO$298,228 President $143,000 $124,244 2024
Inner Path Center Inc TN$296,303 Director $124,705 $118,773 2024
Philippi Freedom Ministry MO$296,154 President $100,000 $98,804 2023
Ascending Leaders TX$295,779 Exec Dir & President $84,887 $76,940 2024
Cityunite CO$299,157 Executive Di $109,874 $95,463 2024
Build International Ministries TX$295,757 Prayer/spiritual Leader $135,391 $126,340 2023
Grand Staff Ministries Inc KS$295,585 Exec Dir/pre $12,000 $11,747 2024
Hope For The People WA$295,563 President $8,500 $7,099 2023
Triumphant Ministries Int MO$295,493 President $24,200 $23,911 2023
Echo Ministries Incorporated GA$295,464 Ceo $69,961 $63,739 2024
The Isaiah 43 19 Project TX$299,573 Director $142,000 $132,507 2023
Taylorsville Church Of Christ KY$299,877 Member $91,000 $88,587 2024
Good Samaritan Ministries Of The IL$300,026 Executive Dir. $59,650 $54,706 2023
Sold Out Youth Ministries NC$300,409 President $147,232 $137,844 2024
Streetlight Ministries Inc CA$300,517 Trasure And Store Manger $31,100 $24,333 2024
Venture Ministries Incorporated TX$294,236 Executive Dir. $40,912 $38,177 2023
Retro Ministries TN$294,050 Executive Director $85,997 $84,326 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to SD cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to SD cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default67th
Total compensation (D + F), as reported (no adjustments)61st
Reportable pay only (column D), adjusted75th
All sources (D + E + F), adjusted75th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Norman Woods) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 1059 similarly situated organizations (Same NTEE sector (X20), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $68,519 is reasonable (approximately the 67th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.