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PeerBasis
Compensation Comparability Determination

Human Service Forum Inc

Executive Director / CEO

EIN 452897765
MA · NTEE P03
FY ending 2024-06-30
June 9, 2026

This analysis benchmarks the total compensation of Rebecca Coolong, Executive Director / CEO ($87,816) against the 2000 closest of 3,742 comparable organizations — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 79th percentile of comparable organizationswithin the typical range

Benchmarked executive: Rebecca Coolong — reported title “EXECUTIVE DIRECTOR”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

3,742 organizations qualified on sector, size, and geography 2,000 within the band form the benchmarked peer set (closest by budget).

Distribution of comparable compensation

$20 total compensation of comparable organizations → $615,089 $87,816
$18,91210th
$36,08925th
$59,702Median
$82,06475th
$107,06490th
$87,816This org · 79th
p10$18,912
p25$36,089
p50$59,702
p75$82,064
p90$107,064
$87,816

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to MA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Union Mission Of Roanoke Rapids NC$351,772 Executive Director - Part Yea $11,038 $13,067 2023
The Way 2 Serve Inc AL$351,778 President $80,500 $96,779 2024
Goodsource Of Central Florida Inc FL$351,816 President & Ceo $1,500 $1,614 2023
Joshua Community Connectors Inc KY$351,555 Executive Director $96,800 $119,150 2023
Rockland Opportunity Development NY$351,555 President $46,000 $47,623 2023
Children's Center Of New Paltz Inc NY$351,548 Director $35,899 $37,165 2023
Men Of Influence CA$351,539 Executive Dir. $75,572 $74,764 2023
Youth Ability Inc CA$352,030 Program Directo $63,718 $61,228 2024
White Rose Senior Center Inc PA$351,408 Executive Director $66,949 $72,381 2025
The Christian Laymans Corps PA$351,388 President & Ceo $58,152 $66,440 2023
Garner Area Ministries Inc NC$352,118 Director $20,612 $23,701 2024
Old School Of South Burlington Inc VT$352,174 Executive Director $65,976 $76,082 2023
Nami Idaho ID$352,197 Executive Director $97,090 $114,936 2024
Rural Community Action Ministry ME$351,282 Executive Director $52,003 $59,659 2023
Matthew 25 Thrift Shop PA$351,273 Store Managertreasurerboard $30,981 $35,396 2023
Mba Foundation MS$352,245 President $25,759 $32,869 2023
Adoption & Beyond Inc KS$352,267 Executive Director $44,040 $52,946 2024
New Haven SD$352,280 Executive Di $65,000 $79,830 2024
Five Loaves & Two Fish Food Pantry GA$352,344 Executive Director $42,900 $48,002 2024
Carribean Equality Project Inc NY$351,131 Executive Director $54,120 $56,030 2023
Across The Bridge Inc GA$351,026 Executive Director $76,911 $88,600 2023
Professional Christian Counseling S TX$352,504 Owner $62,245 $69,289 2024
Angkor Resource Center Inc GA$352,560 President/ce $99,000 $110,774 2024
Para Ti Mujer CO$350,881 President $46,709 $49,841 2024
Carters Crew AR$350,867 President $674 $868 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to MA cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to MA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default79th
Total compensation (D + F), as reported (no adjustments)85th
Reportable pay only (column D), adjusted81st
All sources (D + E + F), adjusted74th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Rebecca Coolong) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 2000 similarly situated organizations (Same NTEE major group (P), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $87,816 is reasonable (approximately the 79th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.