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PeerBasis
Compensation Comparability Determination

United Way Heartland Region

Executive Director / CEO

EIN 460282130
SD · NTEE P20
FY ending 2023-06-30
June 9, 2026

This analysis benchmarks the total compensation of Jennifer Bragg, Executive Director / CEO ($43,667) against every comparable organization that fit the selection criteria — 1056 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 50th percentile of comparable organizationswithin the typical range

Benchmarked executive: Jennifer Bragg — reported title “EXECUTIVE DI”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

1,056 organizations qualified on sector, size, and geography 1,056 within the band form the benchmarked peer set.

Distribution of comparable compensation

$235 total compensation of comparable organizations → $188,023 $43,667
$11,02710th
$23,98725th
$43,972Median
$63,80375th
$83,18390th
$43,667This org · 50th
p10$11,027
p25$23,987
p50$43,972
p75$63,803
p90$83,183
$43,667

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to SD cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Circles Ashland Inc VA$293,750 Executive Director $62,025 $54,264 2023
Revisions Community Housing Development MD$293,430 President $25,805 $21,860 2023
Womens Resource Center Of Cleveland MS$293,906 Director $47,083 $46,151 2024
Horizons Greater Boston Inc MA$293,348 Exec Dir (As Of 06/2024) $70,548 $55,794 2024
Tenleytown Group DC$293,261 Executive Director $76,875 $59,371 2024
La Voz De La Comunidad Foundation LA$293,119 Director $40,000 $38,764 2024
Corpsthat Inc MD$293,102 Field And Logistics Director $59,091 $50,057 2023
New Way Global SC$294,229 President $10,500 $9,641 2024
Anima Mundi Productions OR$294,358 Executive Director $47,000 $39,548 2023
Foundation For Multicultural Solutions WA$292,882 Executive Director $51,738 $41,972 2023
Soul Flares Inc VT$292,873 Co-director $37,897 $34,562 2023
Gentle Carousel Incorporated FL$292,845 President, Executive Director $27,981 $23,818 2023
Dads Against Crime Inc MO$294,829 President $43,333 $40,394 2024
Hope Inspire Love Inc PA$292,395 President & $55,500 $50,149 2023
I Am Voices Inc SC$295,058 Executive Director $12,853 $12,150 2023
Made In Hope HI$295,156 President/di $24,216 $19,645 2023
Sunday Love Project PA$292,020 Executive Di $66,983 $60,525 2023
Miami Shores People Of Color Inc FL$292,006 Exec Dir $76,000 $64,692 2023
Projectme-fw Inc IN$295,283 Executive Dir. $33,000 $31,533 2023
Michael's Angel Paws Inc NV$291,946 Executive Di $52,000 $45,874 2024
Evolutionary Arts Life Foundations Inc FL$295,320 Executive Director $35,000 $28,938 2024
Infinite Flow Dance CA$295,575 Founding Artistic Director $4,500 $3,420 2024
Midwest Outdoors Unlimited Inc MN$295,577 President $49,500 $43,047 2024
Bristol Faith In Action Inc VA$295,818 Executive Director $40,923 $34,775 2024
The Okra Project NY$291,276 Executive Director $112,000 $89,072 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to SD cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to SD cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default50th
Total compensation (D + F), as reported (no adjustments)42nd
Reportable pay only (column D), adjusted52nd
All sources (D + E + F), adjusted47th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Jennifer Bragg) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 1056 similarly situated organizations (Same NTEE sector (P20), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $43,667 is reasonable (approximately the 50th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.